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How To Make More Money With Google Adsense
oogle AdSense is a Pay-Per (CTR)
Click (PPC) service.
Webmasters are paid a Increase Cost-Per-Click (CPC)
portion of the revenue which
Google collects from advertisers Increase Impressions
each time a web site visitor
clicks on an AdSense The most basic method of
advertisement. increasing your number of
impressions is to increase the
Each click may pay anywhere from traffic to your web site.
a few cents to several dollars.
The average click seems to be The topic of increasing traffic
worth about $.20. The more clicks to your web site is beyond the
AdSense advertisers receive from scope of this article, and most
your web pages, the more money likely something you are already
you make. working on.
The basic formula for thinking One technique for increasing the
about revenue from Google AdSense number of Google AdSense
is: impressions without an increase
in traffic to your web site is to
Revenue = (Impressions * CTR * motivate your users to enable
CPC) JavaScript. Google AdSense ads
require JavaScript. Visitors to
The methods of increasing your your website who do not have
revenue from Google AdSense are: JavaScript enabled in their
browsers will not see your Google
Increase Impressions AdSense ads.
Increase Click-Through-Ratio To encourage your users to enable
JavaScript, create content for Ad placement
your web page which is only
available via JavaScript. The best location to place ads is
Implement browser JavaScript wherever the web site visitor
detection in your HTML to notify will be looking.
visitors without JavaScript
enabled that they are only Open up your web page. Where on
receiving a portion of your the page does your eye
available content. immediately focus? Place an ad
there.
Increase Click-Through-Ratio
(CTR) The best performing ads seem to
be ads which are inline with
A small increase in content. However, it can be very
Click-Through-Ratio can mean a challenging to place inline ads
large increase in revenue. A rise across entire web sites.
from a CTR of 1.0 to a CTR of 1.1
should mean an increase in Placing ads across an entire web
revenue of 10%. site is usually accomplished with
Shared HTML (shtml) and Cascading
Several on-page factors can Style Sheets (CSS). This
influence your effectively limits ads to
Click-Through-Ratio. These appearing in the same locations
factors include: across a wide range of web pages.
Ad placement Ads On the Top of the Page
Ad color
Ad unit style Ads in the page header perform
Total number of links moderately well. The location is
a good one to catch a visitors
eye. However, many web users have Ads on the right side of the page
developed a condition known as perform moderately well, and are
"ad blindness" where their brains currently in vogue. They appear
automatically skip over to perform slightly better than
advertisements. ads on the top of the page at the
current time, most likely due to
One technique to reduce ad better resilience to ad blindess.
blindness is to place the
advertisement below the page When using ads on the right side
header and as far into the of the page, it is important to
content space as possible. If test your web page at several
your content space can be divided different screen resolutions in
into multiple sections, this may several different web browers.
work well for you. Your web pages should
automatically resize to ensure
Ads On the Bottom of the Page that the advertisements do not
scroll outside of the browser
Ads at the bottom of the page window or get "bumped" down below
perform poorly. Web site visitors the content.
tend to read a page from the top
down, and may never reach the Internet Explorer appears to have
bottom of the page. In addition, a bug which can cause right side
web site visitors have many ads to be "bumped" down below the
different browser sizes, which content if the total width of all
may cause them to never see the sections of the web page is equal
advertisement unless they scroll to 100%. To work around this bug,
down to it. ensure that the total width of
your web page is 96% or less.
Ads On the Right Side of the Page
Ads On the Left Side of the Page
Many webmasters report that
Ads on the left side of the page brightly colored ads which
may perform the best. The left contrast sharply with the color
side of the page is normally scheme of the rest of the web
reserved for the web site menu. page return excellent results for
This means that users frequently them.
look to the left side of the
page. My experience has been that ads
which mimic the look and feel of
The difficulty is determining the rest of my web page return
where to place your web site menu the best results. This is most
when the left side of the page is likely because the Google AdSense
no longer available to you. A top ads closely relate to the topic
menu might work for you, of the page and therefore appear
depending upon the design and to the visitor as additional
content of your web site. Placing content.
your menu on the right side of
the page is another option, but Ad Unit Style
one that may confuse some web
site visitors. The Google AdSense programs
offers a wide variety of ad unit
If Google allows more than one ad styles and sizes. The ad unit
unit per page in the future, the styles include:
left side of the page might
become an excellent location for Ad Unit Dimensions
a single ad, either above or Leaderboard 728x90
below the menu. Banner 486x60
Half Banner 234x60
Ad Color Button 125x125
Skyscraper 120x600
Wide Skyscraper 160x600 AdSense program.
Medium Rectangle 300x250
Large Rectangle 336x280 Rectangles, Squares, and Buttons
Small Rectangle 180x150 are best used when placed inside
Square 250x250 a content area. This makes
rectangles more difficult to
Leaderboard and Banner ad units place, but also gives then the
are obvious choices to placement best revenue potential.
in page headers and footers.
Leaderboards are preferable, Total Number of Links
because they are able to show
more ads. Banners are a classic Reducing the total number of
web format, and may be necessary links on your content pages can
where the width of your available increase revenue from AdSense by
space is limited. reducing the options for a
visitor.
Skyscrapers are an excellent
choice for advertisements, If your web page has fifteen
because they appear to be less links and one AdSense wide
vulnerable to ad blindness than skyscraper on it, the visitor has
the horizontal ad formats. Google a total of twenty options for
recently added the wide leaving your page without closing
skyscraper format. This new ad the browser window.
unit displays one more ad than
the classic 120x600 skyscraper This means that, if the user
unit. If you are currently using clicks on a link, the random odds
the 120x600 skyscrapers, that the visitor will click on an
switching to the new wide AdSense link are 5 in 20.
skyscraper format may increase
your revenue from the Google If you reduce the number of other
links on the page to 5, the total ad placement.
number of options presented to
the user is now 10. This means Increase Cost-Per-Click (CPC)
that the random odds of a user
selecting an AdSense ad are now 5 Not all Google AdSense ads are
in 10. created equal. Google AdWords
advertisers bid for keyword
Another option, but one which may combinations, and some
annoy your web site visitors, is combinations are much more
to open all external links in a expensive than others.
new window. This will leave your
page open in the users browser, The Google AdSense robot,
giving them another opportunity Mediabot, automatically scans
to click on an AdSense link. This your web pages and determines the
can be done by adding appropriate ads to display on
target="_new" to your HTML links, your page.
or by converting your outbound
links to JavaScript. It is possible to create web
pages which are designed
It should be noted that Google specifically to attract certain
AdSense never opens ads in a new keywords from the Google AdSense
window. program.
Test, Test and Test Again To determine which keywords have
a higher Cost-Per-Click, create a
Testing is the key to increasing Google Adwords account in the
your CTR percentages. Change your Google AdWords advertiser
ad colors, wait a week and look interface. This will enable you
at the stats. Do the same with to determine roughly what AdWords
different ad units and different advertisers are paying for each
keyword combinatiom. AdSense competitors, such as
Clicksor.
Based upon this information, you
may decide to create a new web This capability enables you to
page or a whole new web site. tap into a revenue stream which
would normally by lost to AdSense
AdSense Alternate Ads PSAs.
Google AdSense is not always able Future Improvements to AdSense
to find an advertisement which which will Increase Revenue to
matches the content of your web You
page. Normally, AdSense selects a
Public Service Ad (PSA) and Google is constantly improving
displays it in your ad space. the AdSense program. Many of
These PSA's generate no revenue these improvements will mean
for you. additional revenue in your
pocket.
Google has created the ability to
load an alternate ad when it Google has recently improved the
cannot find a matching ad. This speed with which MediaBot
is accomplished by setting a accesses new web pages. This
variable called means that you start earning
google_alternate_ad_url in your revenue more quickly.
AdSense layout code:
Google is constantly working to
google_alternate_ad_url = improve the relevancy of AdSense
"/adsense-alternate-ad.shtml"; ads. Ads which are more relevant
are more likely to be clicked on
These alternate ads can include by web site visitors.
advertisements from Google
Google is currently working to the web page, instead of one wide
give webmasters the ability to skyscraper. This should
place multiple AdSense ad units considerably reduce losses from
on the same web page. This will ad blindness.
enable the webmaster to place
five small single-ad units around
About the Author:
My name is Samuel Colon, Online Business Man, the owner of http://www.realmoneysolution.com . If you are searching for a business opportunity so you can work from home, or an online home based job or idea that can help you change your career or generate extra income. Let us help you. We have compiled a comprehensive list of opportunities and ideas for you to investigate. http://www.realmoneysolution.com
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