hen doing PPC understand). Use large generic
advertising the landing fonts and eventually spice them
page plays a significant up with unique graphics and
role in your success. A bad icons. Be careful not do over-do
landing page will “kill” even the it, because you do not want your
most targeted visitor and he will sales pitch to be lost in the
leave your website. With more PPC middle of a freakin’ “image war”.
ad networks putting a lot of ;)
emphasis on “Quality Score” and
related pieces it becomes even 2) Match the look and feel of the
more critical to have a great existing website
converting landing page. Here is
a quick checklist that will help Under no circumstances a landing
you to evaluate your landing page should be totally different
pages and to make better ones if in design than the rest of the
needed. website. Maintain the same look
and the same colors. You can play
1) Call to Action with the navigation bar a little
bit and “hide” at the bottom of
Are you telling your visitors the landing page to reduce the
what to do or do you let them leakage. You want your visitors
decide what they should do (most to exit through the (cloaked)
likely leave your website using affiliate link. Make sure all
the wrong exit)? A clear call to links to other pages of your
action is necessary (!) in making website open a new browser window
a good landing page. The visitor so that the landing page stays
needs to recognize immediately open at all times.
what the (landing) page is trying
to sell him/her.. Use very clear 3) Place the Sales content above
readable text (extremely easy to the fold
clicking on those links have a
It’s very important for your “quality experience” when hitting
conversion rate to keep all of the landing page of an
the important information and the advertiser. The “bots” of the PPC
SIGN UP button above the fold of networks scan the landing pages
the page. The fold of a webpage and the surrounding pieces of the
is the point where a visitor website to determine if the
would have to scroll down inside requirements of the quality rules
the browser window to see the are met or not. If your landing
remaining content of the landing page is mainly made from a sliced
page. Landing pages should stick Photoshop image there is not much
to a 800 x 600 resolution to meet that helps to determine the
99% of all screen resolutions quality of your landing page.
still out there. If somebody is Therefore it is highly critical
browsing the web with a 640 x 480 to have actual text content on
resolution they would not see a your landing pages to help Google
forest because of all the trees and the other PPC networks to
anyway. “read” your landing page properly
and to assign a quality score.
4) Content on Landing Pages
5) Page Navigation
Since the implementation of the
Quality Score by PPC advertising A landing page needs to be
networks many advertisers have considered a part of a website.
seen their minimum bid prices go It therefore requires the ability
through the roof, because their for the visitor to visit the rest
landing pages do not meet the of the website. Certain
quality standards required navigation pieces need to be in
nowadays. Especially Google place to help with achieving a
Adwords requires that people great quality score. Two
navigational links are the helped me to achieve great
absolute minimum to have. A link quality scores. Add links to
to the “Homepage” and a link to related products of the product
the “Privacy Policy” are you are trying to promote. This
considered to be essential. The type of links apparently makes
more links the better. Include a the impression that the landing
link to a “Sitemap” as well as an page is really part of an overall
link to an “About us” page. Here website and not just an “add on”.
is a neat little trick that
About the Author:
Christoph Puetz is an experienced Internet Marketer doing Pay Per Click Advertising and Affiliate Marketing. He writes about his experience on his affiliate marketing blog.
Read more articles by:
Christoph Puetz
Article Source: www.iSnare.com 
