ou cannot have a
successful business if you Don’t forget your customers. Keep
fail to inspire trust. in touch. This is where
People are very cautious when it newsletters come in handy. Use
comes to purchasing services and them to remind your clients about
products online. They even feel your products and services. Write
threatened by giving away greeting cards (preferably
personal data (email address, personalized) for Christmas, New
phone numbers, company address, Year, Easter, Thanksgiving and so
name). If you want visitors to on.
become clients you have to show Get references and testimonials
them you are running a serious from your previous clients to
business. Use the following demonstrate your experience in
techniques to build a trustworthy the field and your reliability.
relationship with your potential Do not display fake testimonials
clients: and never use a client’s name
without his or her permission.
Always display a clear privacy
policy and disclaimer on your Instead of praising your
website, especially when you are services, use case studies. Once
collecting personal data. This is again: do not lie to your
really important for those who clients. An unverified story
don’t like to submit their could seriously damage your
private details on online forms. reputation. Real case studies are
That’s why you should always the best approach.
offer flexible contact
alternatives: a phone number, an Your visitors like to know there
email address, an online form, a is a real person behind a
fax number etc. Make business, so personalize your
communication easy. marketing. Don’t exaggerate:
people do business with people,
but they care more about what Exchange endorsements with your
benefits they can get from a business partners. This will lead
service than about how many kids to a win-win situation: you
you have and how many times you promote their products in your
were married. newsletters and on your website
and they promote yours. You can
Everything you give away for free always make a special category on
has a good psychological impact your website “recommended
on your visitors. People do have products” for this purpose.
the tendency to trust companies
that offer free advice, free Encourage your clients to refer
software and so on. your services and products to
their friends, relatives and
If you are selling perishable partners, eventually by offering
products, do offer a warranty. a commission or prizes.
You wouldn’t want complaints from
unhappy clients. That makes your These marketing tactics are
business look bad. affordable, simple and lead to
astonishing results. You should
Advertise your products with implement them before spending
specialty articles. It’s better time and money on pay per click,
to write articles instead of ads. fancy presentations or other
Articles will be indexed in advertising tools. There’s no use
different directories and stay in advertising what people will
online longer than ads. Also, perceive as an unreliable
people do trust more what they business.
read in articles than what they
see in paid ads.
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
Article Source: www.iSnare.com 
