he best blogs and feeds or reference to a news article
are those that contain adds genuine value.
unique, fresh, compelling,
2. Web Logs
content. So where do these
Look at your websites "long
prolific posters get their ideas? tail", and examine your web logs.
I talked to a handful of bloggers Find phrases that are relevant to
to determine where their your website and write in-depth
inspiration originated for their information about those subjects.
content. This is particularly helpful if
Not surprisingly, ideas for blog the blog or RSS feed is used as a
posts or RSS feed items originate marketing tool for the website.
or are influenced by other web By focusing on obscure or less
content. The following are venues popular search terms and phrases
for finding your online muse:
that are found in your web logs,
1. Google News
you will not only find that you
Monitor Google News for provide content of interest to
keywords related to your your readers, but you will
industry. If you find a story you attract additional web
disagree with or wholeheartedly traffic.
agree with write about it. Add
3. Collate
your thoughts, and editorialize
Many bloggers have established
the content. This does not mean themselves as "experts" by simply
you should just repost Google amassing and organizing a large
news summaries. The value is not collection of information that
only in the news aggregation, but relates to a specific field. Use
in the commentary that you the blog or feed to announce and
provide. Tie news items to organize information, new
specific events, conditions, or products or services in an
the impact of specific news on unbiased way within a specific
the industry. Adding a view point industry.
4. Search
in a link to your commentary. Be
Most people assume that there sure to credit the source of any
is information on every subject blog posts that you comment on or
on the Internet, but that is not quote.
necessarily the case. If you
7. Advice
stumble on an area where there is
If you are an expert? Consider
minimal content, consider it an developing an advice column. Let
opportunity. Continue developing readers send you questions and
content. Chances are if you were post the questions and answers in
searching for the content someone your blog or RSS feed. This
else is as well, develop a blog allows your readers to direct
post or RSS feed for information your content.
that find inaccessible.
8. Conversations
5. Untouchable Content
Many bloggers and publishers
Consider tackling all of the discover topic ideas from
content that many other conversations. Create dialogue
publishers find difficult or with both individuals familiar
uncomfortable. Controversial or and unfamiliar with your blog
content that is difficult to topic, the questions that come up
write about is often overlooked, could be good fodder for
look at challenging content as an posts.
opportunity.
9. Forums/ Newsgroups /
6. Monitor Authority Blogs
Usenet
Watch authority blogs for
Forums are great places to
developing industry news. Comment find topic ideas. Read topic
on any breaking news or specific forum posts then
editorials that you either agree editorialize and summarize the
or disagree with. This may posts.
attract the attention of an
10. Look Outside the Box
authority blog and could result
Do not constrain your thinking
to parameters found online. The
best RSS feeds and blogs are
targeted, clear, consistent, and google_alternate_ad_url =
unique. It is okay to "http://www.isnare.com/adsense-al
occasionally step outside your t-728x90.php";
comfort zone to find appealing
content. google_ad_width = 728;
While breaking news has
obvious value, so to does google_ad_height = 90;
timeless content and "how to"
posts. Don't be afraid to mix it google_ad_format =
up and provide readers a "728x90_as";
combination of the two.
google_ad_type = "text";
border-color: #FFFFFF;
background-color: #F5F7FB; google_color_border =
border-left: #BAC9FF 1px solid; "F5F7FB";
border-right: #BAC9FF 1px solid;
margin-top: 5px; margin-bottom: google_color_bg = "F5F7FB";
10px;" valign="top"
align="center"> google_color_link =
"0000FF";
type="text/javascript">
type="text/javascript"
src="http://pagead2.googlesyndica
About the Author:
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
Article Tags: blog, content, news
