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How To Fight Reciprocal Linking Frauds



R


eciprocal linking is a web      lower ranking websites.

       
marketing strategy that web     

These two are the most         
marketing specialists use       possible reasons why some         
for the purpose of generating         websites have thought of tricking 
higher search engine ranking and      their reciprocal linking          
more site traffic. These are the      partners. What reciprocal linking 
original purposes of reciprocal       frauds do these websites use?     
linking. For years, reciprocal        

                              
linking is an indispensable web       

Warning: Reciprocal Linking    
marketing strategy, not until the     Frauds

                        
reciprocal linking frauds came to     

Since reciprocal linking has   
be.                                   marked its own worth in terms of  
Why Do Website’s Use Reciprocal       web marketing and site promotion, 
Linking Frauds?

                   it became a favorite object for   

There are some websites who        fraud. There are some websites    
claim to be a trusted reciprocal      who just can’t make a true and    
linking partner when in fact they     clean reciprocal linking. They    
just aim to outwit their              always try to outwit their        
so-called linking partner. Why do     linking partners using any of the 
they use reciprocal linking           following reciprocal linking      
frauds? There are two possible        frauds and tricks:

            
reasons for this.

                 

•Absent Back Link

          

•These websites want to have       

One reciprocal linking fraud   
one-way incoming links rather         that some websites use is the     
than a reciprocal link. This is       absent back link. This happens    
due to the fact that one-way          when your website’s reciprocal    
incoming link is more valuable        linking partner asks for a link   
than a reciprocal link.

          from your website in exchange of  

•To avoid participating in         a back link. When you have        
reciprocal linking activity with      already linked to their website,  



they won’t give your website a        and is still effective in         
back link. Thereby, giving their      increasing your website’s search  
websites a one way incoming link.     engine ranking and traffic, BUT   

                                  only if it is performed properly. 

•Hidden Link

                   Don’t be a victim of reciprocal   

There are times when some          linking frauds and don’t be a     
websites make your back link          reciprocal linking fraud user as  
invisible to the search engines.      well. This is to ensure that we   
They use JavaScript to hide the       can still enjoy the benefits of   
back links. There are times when      reciprocal linking in our web     
your reciprocal linking partner       marketing activity.

           
uses the rel=”nofollow” attribute                                       
which makes the search engines        
engines and online users to your      align="center">               
website actually points to                                              
another page on the reciprocal         linking partner’s website. This       type="text/javascript">              
google_ad_format =                                                
"728x90_as";                                                                 type="text/javascript"            
google_ad_type = "text";                                          
                                                                  
google_ad_channel               src="http://pagead2.googlesyndica 
="8710800197";                        tion.com/pagead/show_ads.js">     
                                                                        
google_color_border =                               
"F5F7FB";                                                               
                                      
                      
google_color_bg = "F5F7FB";                                       
                                          
google_color_link =                                               
"0000FF";                             
              




About the Author:

This article is written by nPresence an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems, Web Design, Conversion Tracking and Analysis. please visit http://www.npresence.net

Article Tags: link, linking, reciprocal



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    How To Fight Reciprocal Linking Frauds