earch engine optimization
comprises of On Page Search engines like Google, Yahoo
Optimization and Off Page & MSN would rank your website
Optimization. As of now Off Page higher or lower in the search
optimization has higher engine results depending on your
significance than On Page link popularity.
optimization for search engines
like Google, Yahoo & MSN. How to check your Link
Popularity?
What is Off Page Optimization?
In the search bar of any of the
• Improving Link Popularity major search engines like Google,
• Using keyword rich anchor text Yahoo or MSN type the following
• Improving Google PR and press enter:
What is Link Popularity & why is link:http://www.yoursitedomain.co
it required? m (Please replace
“yoursitedomain” with your
Link Popularity is defined as the website’s URL)
number of incoming links your
site domain has in each search This would give you an idea as
engine. This is like the number how many websites on the internet
of positive votes your site linking to your website.
domain has on the internet. So, What is link building & what are
higher the number should be your the different types?
primary goal. But you should make
a note here that having a higher Link building is the off page
number of incoming links is not optimization strategy to improve
just enough. The quality of the your link popularity. There are
incoming links matters a lot. basically two types of link
building. but not direct competition and
request a link exchange. Once you
• Reciprocal Link Building find the right websites then you
add a link to these websites on
Reciprocal linking means there is your links page and send an
one incoming and one outgoing individual email to each one of
link, i.e. there is link exchange these website owners.
between your site and the linking
site. You first link to the other Now, you should take care of the
website and request the webmaster anchor text, also known as
if they would like to link back. linking text. This is the text
which is displayed on the other
• Non reciprocal Linking website linking to your website.
Non reciprocal linking is to have The anchor text should be the
only the incoming link without best keyword describing your
your site linking back. This website and it has high value
would carry more value than the attached to it.
reciprocal link. But, this does
not mean that reciprocal linking These are the three basic things
is not worth to do. It has it’s you would need before you request
importance. Non reciprocal a link exchange with the link
linking is better but a little partner websites.
tougher to achieve.
Title: This is the anchor text
How to do reciprocal link URL: The webpage URL you want the
building? link to.
Description: Describing the
You need to find the websites purpose of your website in brief
which has similar theme as yours and do not forget to mention your
keywords. limitations as what they can
achieve. The best thing to do is
The next thing you should look if these SEO Software companies
into is the Google PR (Page Rank) have a trial version, feel free
of the linking webpage. The to download and test it out. One
higher the Google PR the higher another way is to read the honest
link value you get which would be SEO Software reviews at converted to higher rankings in href="http://www.seo-softwares.co
Google search engine. m/seo-software-reviews.html"
title="http://www.seo-softwares.c
Now, internet is an ocean and om/seo-software-reviews.html"
finding these websites, their target="_blank">Google PR and emailing them is a color="#001000"
tough manual process. You can do size="-2">http://www.seo-software
this but may take years before s.com/seo-software-reviews.htmlyou can build decent link font>. I personally recommend
popularity. Is there a way out? href="http://www.seo-softwares.co
m/seo-elite.html"
Yes! you bet! title="http://www.seo-softwares.c
om/seo-elite.html"
There are quite a few SEO target="_blank">Software tools which would help color="#001000"
you implement reciprocal link size="-2">http://www.seo-software
building. But making the decision s.com/seo-elite.html
as which SEO Software tool is
right for you is the BIG Look out for my next article
question. where I would talk about the easy
ways to get a lot of non
Each SEO software has it’s own reciprocal links.
About the Author:
Andy Jones -Media Relations, SEO Software Reviews - Link Building
Ezine articles expert author Copyright ©2006 SEO Softwares, All rights reserved. Free reprint rights with proper credit to the author.
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