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How To Design A Website If You re A Novice On The Internet
ost of my students are sophisticated and fancy
Internet novices and ask techniques will isolate you from
many apprehensive many of them.
questions about how to design a
website. They worry about their So what are your choices if you
ability to design an attractive want to build a website?
site and are anxiously seeking
the quickest and best 1. Buy a template:
alternative.
This can work sometimes. I've
After years on the Net, I believe bought them myself and they do
you need to learn how to design look great. But there are some
your sites yourself, and here's real problems with templates:
why...
* They can be expensive -
The Internet is made up of two especially if you want multiple
elements: websites. Good templates aren't
cheap. The few I've bought are in
1. Text the $60-$70 range.
2. Pictures
* If you don't know what you're
Yes, audio and video technologies doing, you can waste your money
are growing fast. But if you hope on templates that won't work for
to sell on the Net, it's critical you. For instance, you will often
to appeal to your audience, those see templates with icons,
folks who are willing to pull out pictures, company logos, "Buy
their credit cards and buy your Now" buttons and more. Yes, they
products. A huge percentage of look great. But when you download
these are still on dialup and the images they are not editable
certainly aren't very because if they are in jpg or gif
format, you can't make changes. not equal sales. Just because
The most common 'editable' images something looks good doesn't mean
are in 'psd' format. If you own it's a good sales site. Many
image editing software, like novices are impressed with the
Photoshop (which usually sells good looks of a template, but
for about $600), you can make the Madison Avenue beauty doesn't
changes you wish. But iff you equal profits on the Net. Earning
don't own this kind of software money comes from effective direct
then forget it - your images response marketing which means
can't be changed. testing the elements on your
sales page and changing them
* Editing templates isn't easy. until you have a winner. If your
You might unwittingly purchase a design is forced on you you are
template that allows 8' of space limited in the changes you can
- and your copy needs 10" of make.
space. Now what? Cheaper
templates require the purchaser 2. Pay a website designer to
to "slice" them. This is tedious build a site for you:
and time consuming and requires
editing knowledge that most * Hiring a professional can be
people don't have. Higher quality expensive. I currently have a
templates allow the owner to edit goal of building two websites
them without slicing, but they each week for a year. Let's
are more expensive. assume I pay someone $500 to
build a website (which is quite a
* Even if you can edit your new reasonable amount for a well done
template, do you really think site - it often costs much more.)
that you should allow a designer That means I will be paying
to dictate the placement of your $1,000/week, every week, for a
sales copy? Beautiful design does year. My money is better spent on
marketing than design. you in the direction you want to
go.
* Every time you want to make a
change on your site, you must 3. Buy site-making software:
wait on a designer to make the
changes. This is expensive and Every program I have seen
can be time consuming if the involves a learning curve. One
designer is busy with multiple popular site builder, for
clients. example, has a 500 page manual,
is expensive and a lot of the
* Just like a purchased template, learning doesn't transfer to
most web designers are focused on other site systems. I looked at
looks and appearance, rather than another one recently with a 300
functionality or sales. All the page manual. The time that you
best marketers acknowledge that spend learning these
plainer sites are more lucrative methodologies could be spent
because the focus is on the copy, learning an HTML editor that will
the words, rather than fancy make you fully capable of
graphics or beautiful colors. building your own sites, whenever
Take a look at the top you choose, for almost zero cost.
money-making sites on the net.
They rarely are flashy or Spend the time and learn do it
dramatically impressive. yourself websites. I personally
spent two weeks in 'Dreamweaver
* Relying on a web designer Hell' several years ago. All
creates dependency. Generally the reviews indicated that
motivation of entrepreneurs is Dreamweaver is the best HTML
freedom so waiting for another editor, so I bought a book and
person to make even the smallest determined to learn the software
changes to your site isn't taking on my own. The first book wasn't
long enough so I returned it for build websites for yourself is
a second - and longer - book, like wanting to be a dentist -
which eventually was exchanged and refusing to learn about
for an almost-1200 page manual. teeth; like being a star athlete
There were moments of - and refusing to practice your
frustration, tears, triumph, sport. So what if your first
cursing and the thrill of sites won't win a design award?
success, and I emerged able to You'll get better. And you will
put together websites whenever I be independent. Isn't that the
chose. entire point of working on the
Internet?
Saying "I want to be an Internet
marketer" and not learning how to
About the Author:
Starting an eBay business is easier with mentoring from an eBay expert. Learn from our offers an 11 Day Course that teaches how to sell on ebay: http://auction-genius-course.com/11days.shtml
Read more articles by: Sydney Johnston
Article Source: www.iSnare.com
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