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How To Design A Search Engine Friendly Website
earch engines favour well
designed web sites with Although all search engines claim
plenty text content for to be able to navigate frames,
their top rankings. Here's some they still complicate matters.
tips on how to design a web site The best advice is to avoid
to be ranked at the top in the frames entirely. Framed sites are
search engines. listed in search engines, but no
matter how many tricks are
Text Content employed, they never seem to get
listed as high as their
The cornerstone to your web site non-frames equivalent.
is the text content. Make sure
the site contains plenty subject If you have a frames based site,
matter right from the start. Your consider rebuilding it without
home page will introduce and frames. You'll see your listings
describe the content of the site skyrocket.
while each section goes into more
detail on the relevant subject. Page Forwarding
When adding text content to your Many sites are now using page
site, identify the key search forwarding. It is used on the
terms and use them in context. home page of a site to determine
Where possible highlight the if a visitor has Flash installed,
search terms by placing them in or what browser they are using.
bold text or within H1 tags. This After testing the visitors
makes the key search terms stand machine, they are then forwarded
out so that search engines mark to the appropriate real home
them as being important. page.
Frames This practise does not help with
search engine listings. Your home internet today is the immediacy
page should be designed to work of information. Dynamic web sites
with any browser, and visitors make it possible to keep content
should be given the choice of bang up to date with minimum
proceeding into a Flash site or a effort. There is a fallacy that
standard HTML site. In any case, if your site contains dynamic
forwarding past your home page is pages it will not be indexed by
missing the chance to introduce search engines. This belief is
plenty of good text content to only partly true.
visitor or search engine.
Search engines will visit any
Heavy Graphics page, .asp, .php, .cfm etc. If
the URL for the page ends with
Don't use too many graphics on the extension such as
each page, and certainly don't /pagename.php it will be indexed
embed valuable text in your and added to the search engine.
graphics. Search engine spiders If however dynamic information is
see all graphics the same - passed within the URL e.g.
indecipherable binary code - and pagename.php?section=2&user=xyz,
embedded text will not be read. then the page will not be
indexed.
Where you do use graphics, make
sure to add alt-tags to describe The idea behind gaining listings
the image, including key words for your dynamic pages is to
and search terms where ensure that your home page and
applicable. other top level section pages do
not include dynamic information
Dynamic Pages in the URL. Deeper into the site,
sure, include all the dynamic
One of the great things about the information you want, but at the
top level make sure there is the links to other pages and
enough apparently static cannot read or index any text
information to gain some search within the Flash file. Use Flash
engine listings. sparingly.
If you already run a fully Navigation
dynamic site, take a look at our
optimisation section for some Search engine spiders start at a
ideas on promotional and traffic site home page and follow all the
capture pages. links within the site until they
reach a dead end before jumping
Flash to the next site on their list.
The key to good navigation is to
Try and avoid building your main make sure that search engine
site entirely in Flash. If you spiders can reach as much of your
do, you'll also have to build an site as possible before jumping
alternative site in HTML or you to the next site.
will receive no listings
whatsoever. Search engines cannot At the very least, every page
read anything within a Flash within your site must have a link
file. back to the home page. This is
crucial.
The use of Flash within a web
site is acceptable, provided its In addition, links to each of the
use is monitored. Animation and other main pages within the site
moving logos are great - they add help the spider move around more
interest and depth to a site. efficiently.
Flash buttons and text embedded
within Flash is not so great. If your main navigation is a set
Search engines will not follow of buttons at the top of the
page, like in this site, add some for search engines and visitors
small text links at the bottom of to get around your site.
each page just to make it easier
About the Author:
John Evans has been successfully managing online business since September 2003.
http://www.freejokeshub.com
Read more articles by: John Evans
Article Source: www.iSnare.com
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