Don't sell the Steak, Sell connect with your prospects'
the Sizzle." senses? Here is a "buffet" of
10 tips on how you can sell the
Have you heard of this phrase sizzle:
before? It has been widely
regarded as "principle number one 1. Let your enthusiasm show.
of salesmanship" as far back as Be enthusiastic and positive in
1936. your sales copy. People are
attracted to a sales letter that
What does this phrase mean? is upbeat and captivating.
Selling the sizzle means making
it possible for the prospect to 2. Show your expert status.
salivate for your product or Spell out to your prospects about
"steak". If you are really how their problems can be solved
selling the sizzle to the steak, through your expert advice. You
you will be connecting with your should offer great value and make
prospect with his/her sense of the customer feel that he is well
smell, sight and sound. He or taken care of, in your charge
she will be catching the whiff of
the steak cooking on the barbeque 3. Your attitude determines your
pit, see the steak oozing in altitude.
juice and hear the sizzle on the Have a good attitude by
pit! encouraging feedback and
questions and answering your
This concept makes perfect sense emails as quickly as you can.
if you want to experience People generally want to know how
fantastic sales. So if you are much you care before they start
an internet marketer, how do you doing business with you.
write your online ad copy or
sales letter such that you can 4. Have A Killer Headline.
Use killer headlines to tease and words.
to attract your prospect to read Use images that help your
your entire sales copy. An prospect visualize about what you
example of a great headline "How are selling. Sell the sizzle! A
I made a $15,886 mistake" as it simple example to illustrate this
creates curiosity about the story point is to create stunning
that you are about to reveal. covers for your information
product. The cover of my
5. Use the Power of Bullets. newsletter "Mapping You to
Your sales copy should not just Success" viewed at
be a laundry list of features. http://www.e-BizMap.com certainly
Use as many bulleted points as looks yummy and easy to digest!
you can to show the long list of
benefits that your prospect can 8. Testimonials sell!
derive by buying your product or Get testimonials from credible
service. sources. Wouldn't a prospect
feel more tempted if your product
6. Use the "feel, felt, found" or service is also used by some
method. top names or gurus?
Handle objections with this
method. It works! First, show 9. Go big on bonuses.
empathy on how your prospect Use bonuses that have high
feels. Then, say how you or your perceived value. Value is
other customers felt the same created when the bonus is
way. And then, how you or your relevant to the needs of the
customers found the answer to prospect. To create the
their problems by buying your impression of high perceived
product or service. value, spend some time explaining
and telling your prospects what
7. A picture speaks a thousand each bonus is, its worth and the
"succulent" benefits they can Now how do you beat the "buffet"
derive. of tips given above? Perfect
your recipe for writing great
10. Give a lifetime guarantee. copy and see your sales sizzle to
Give a guarantee that lasts the top!
forever! Make your offer as risk
free as possible.
About the Author:
Evelyn Lim is the publisher of weekly newsletter "Mapping You to Success". She aims to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com .
Or, read her blog "Online home business journals from Singapore" at http://www.EvelynLim.com for more information
Read more articles by:
Evelyn Lim
Article Source: www.iSnare.com
