hat is an article
resource box? For those So what makes for a good resource
who may be some what new box in an article?
to the field of internet business
and article marketing the The goal is to not be too
resource box is the small overwhelming for the publisher.
biography about the author of the Yet it has to be effective in
article with a hyperlink to his drawing the reader to click on
website. Most articles have this the hyperlink and visit your
at the end of the article. website. A third but equally
important requirement is to
Resource boxes are not a new consider how the search engines
concept created just for the view your resource box.
internet. Magazine articles have
used them for many years. 1 – From a publisher’s
Newspapers have used them also, perspective:
except maybe for staff authors.
What the internet has done is add I have a website which I use to
the hyperlink to the resource publish articles from other
box. authors. I don’t just
automatically approve all
You can think of it as a articles but read them to decide
bartering exchange. The publisher if appropriate. I’ve learned that
benefits from the content being one of the first things I do
provided by the author, which before even reading the article
makes his website more is to check out the resource box
informative and useful to for some obvious issues:
visitors. The author benefits
from the increased exposure that * Is the author’s name included?
links back to his website. This indicates ownership and
commitment. 2 – From a visitor or users
perspective:
* Are there too many hyperlinks?
For me, one or two links are For the reader or potential
desired. Depending on the links customer you have only a few
maybe three is appropriate. If it sentences to draw them to click
appears the author is simply on your website. As mentioned
greedy and looking for exposure previously, some basic
to multiple sites I don’t even information usually fulfills this
bother with reading the article. requirement.
* Does the author say something The real work for invoking the
about himself or about their user’s click on your link is with
website or what they do? One or the article body itself. If the
two sentences are usually article content is found to be
appropriate here. useful and interesting to the
reader, they are more likely to
* Follow the hyperlinks and check click on your link. Under these
out the website(s). Is the site conditions your resource box
completed? Is it useful and simply needs to give them a
appropriate? The kind of site I little guidance to get them
would be willing to link to? there.
These are the resource box 3 – From the search engines
attributes I look for before even perspective:
reading the article. Again this
is my option, but from what I’ve From the search engine
read other publishers look for perspective keywords are
similar requirements. everything. It is beyond the
scope of this article to detail
exactly how keywords are elements to be included when
determined. Check out any popular submitting your article to be
forum (Google for one) on search published. Many automated web
engine optimization and you’ll publishing systems automatically
find plenty of topics about strip out any html elements it
keywords. finds, which then eliminates your
link.
Many experts now recommend
including the keywords in the To get around this obstacle
anchor text portion of the authors are submitting two links
hyperlink. The “anchor text” is as part of the resource box. One
the portion of the link which is is with the html formatting to
visible to the user. When the properly display their keywords
user clicks on the anchor text, as the anchor text portion of the
the hyperlink directs him to the link and another link with the
website address which is the plain text version of their
second part of the hyperlink. website address. This method at
least provides a basic link to
The primary obstacle with using their site if the html formatted
your keywords as the anchor text link is removed.
is that it requires some html
About the Author:
Craig Ritsema operates a successful part time home business and resides in Michigan, USA. For more details visit his site at: Part Time Work at Home Opportunities
Read more articles by:
Craig Ritsema
Article Source: www.iSnare.com 
