he landing page or entry the need for your visitor to
page of your visitors is scroll down or to the right of
the most important page to your sales page.
your website. This page is
likely to be your home page if Here are 6 easy ways to create
you happen to be promoting your and improve on your landing page:
website www.yourdomain.com more
often than your other 1. Consider having an opt-in box
sub-directory pages as in or box to capture your visitor's
www.yourdomain.com/sub-directory- email contact on the entry page.
page.
It is recommended to have an
Your visitor, who happens to be a opt-in box at all cost.
very busy individual, is not very Statistics show that your online
likely to stay for more than a customer needs to visit your
minute if you fail to capture his website at least 7 times of
attention once he lands on your exposure before he or she
website. When your visitor lands purchases anything. Therefore,
on your page, he or she is likely your single most important job is
to have the thought "What is in to capture his or her contact
it for me?" You must be able to information. You can then
capture his or her attention on maintain email contact and remind
what is immediately visible him or her to visit your website
before he or spends more time again.
browsing your website.
2. Make your opt-in box visible.
So what information you put above Some examples on how to make it
the fold is crucial. Above the visible include:
fold means what appears on the
screen in the browser, without *Choose a background colour for
the subscription box to make it
stand out. You are in fact, 4. Also, pay special attention to
creating a visual to draw your the top few lines following the
visitor's eyes to the opt-in box. headline and those that appear
above the fold. I suggest that
* Placement of the subscription you try having 2 or 3
box should be preferably above sub-benefits as your top few
the fold or in a pop-up. sentences, after your killer
However, do note that more headline.
recently, the latter (pop-up)
option has proven to be less 5. Use images that help. One
effective in getting opt-ins due example is to include your own
to over-usage by website owners. photo if you are branding
yourself as an expert in a
* Offer a freebie to get your particular niche.
opt-in and spell out this freebie
clearly near the subscription 6. Avoid using excessively large
box. This makes it easier for image files. I have seen a
the visitor to mentally connect couple of websites that put in
the freebie to opting in. too many images on their landing
page and as it took forever to
3. Have a killer headline. The load, I left without waiting.
headline must promise the single After creating your landing page,
most important benefit to your you must continue to keep testing
visitor. Use killer words for and improving it. It can be
instance like amazing, changing your killer headlines,
breakthrough, instantly and the background colour of your
finally, and make your headline opt-in box or even the banner
stand out with a bigger font or image that you put right at the
bolding it. top. I change my landing page
every once in a while, to track
responses. I hope you do too!
About the Author:
Evelyn Lim is the publisher of weekly newsletter "Mapping You to Success". She aims to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com .
Or, read her blog "Online home business journals from Singapore" at http://www.EvelynLim.com for more information
Read more articles by:
Evelyn Lim
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