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How To Build A Web Page That Sells



H


ere are tips gleaned from       area),                            
roughly 10 years spent          - when (if it is           
building websites and           time-related, ie. an event),      
optimising them for high sales        - and why (why choose your 
before the search engine              services),                        
submission process.                                                     
                                      providing the visitor with useful 
The home page content needs to be     information about your            
"catchy". You've got                  organization, product, service or 
approximately 5 seconds to draw       event. If you look at your home   
visitor's attention to the            page and it does not make you     
content of the site. When I enter     want to stay on the site, you     
the site, there has to be an          need to rewrite and redesign it.  
incentive for me to stay.                                               
                                      Another letter? "C" for           
Your home page should tell the        example... because a home page    
story, preferrably in the             should be                         
headline and first paragraph. The                                       
rest of your web page should          - catchy (draw attention), 
provide the detail. As I said,                                          
you have a matter of seconds to       - clean (both in design    
grab your visitor's attention. Do     and code),                        
not blow it with a weak opening.      - content-rich (no need to 
                                      explain),                         
A good home page answers all of       - and convincing (when it  
the "W" questions:                    comes to make a sale)             
                                                                        
- who (is the site for),       How to do it?                     
- what (do you offer),                                           
- where (your geographic       The great thing about this day    



and age is that you can have a        How will it be marketed?   
website in no time. You can do it     This depends on the geographic    
yourself or have someone else do      profiling. Whether you want it    
it. But you should start with         marketed locally, within your     
"How" questions first:         country, or world wide.           
                                                                        
How do I want my business          How is the market online for   
represented?
                      my product/service?
           
Professionally, honest, just like     Do the research before the site   
everyone elses, etc.                  goes live, just remember the      
                                      internet is always changing and   
How will it be created?        tomorrow may look better for your 
Will you learn what it takes to       market.                           
create it, will the person you                                          
have creating it know what you        The further you go, the more      
want them to know, or will you        questions arise. Answer them well 
just cross your fingers and hire      and you will have a great sales   
the neighbors 15 year old.            tool!                             
                                      

                              






About the Author:

Sebastian Zaklada is the owner of Software Submit.NET, the software marketing and submission resource for shareware authors and a leading resource for webmasters, specialized in website and shareware submission, promotion and exposure optimization on the Internet.


Read more articles by: Sebastian Zaklada

Article Source: www.iSnare.com


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