hen it comes to creating helpful tool in their eyes.” As
profitable web sites, you help people learn about
there’s no magic formula whatever topic your site is
or quick fix. You have to set focused on, you’re giving them a
your site apart from every other reason to choose to buy from you
web site and motivate buyers to and developing loyal customers.
come back again and again. It’s a
step-by-step process – simple Beyond that, your search engine
enough, but not easy. rankings correlate directly to
the amount of valuable
According to Jim Nelson, of information you provide. The more
eCommerce solution provider href="http://SiteSell.com" your site, the higher it will
title="http://SiteSell.com" rank. And the higher it ranks,
target="_blank">color="#001000" That’s why you want to be adding
size="-2">http://SiteSell.comnt>, there are two key regular basis. If you can gain
components to building a good positioning in the major
successful eBiz: content and engines (Google, Yahoo!, and
customer relations. MSN), you’ll automatically do
well in all the minor engines
• Content Is King that pull their results from
The first step is building these popular sites.
your web site around a lot of
good, quality content. You should base your pages around
Explains Nelson, “The more keywords you can compete with.
useful, interesting knowledge you Research the supply and demand
provide visitors with, the more for various key phrases on
your site becomes a legitimate, Google, Yahoo!, and WordTracker,
and use that data to determine want visitors to understand that
which keywords to center your you’re a real person with a name,
copy around. As you research the a face, and a phone number where
topic your site will be about, they can reach you.
you’ll find hundreds of related
keywords. You might not rank well Creating a personal presence
for every one, but if you can lends credibility to your
rank well for enough of them, you business. You want your web site
can really boost your traffic. to make customers feel welcome,
and you need to reaffirm that
• Make It Personal positive initial experience by
Because users primarily come following up with quick, friendly
online with the intention of service. If visitors feel like
gathering information or finding they know you and like you,
a solution, a hard sell can turn they’re going to want to buy from
many visitors off. People want to you, rather than just moving to
feel like you’re not just after the next e-tailer in the results
their money, but that you’re pages.
actually offering them something
in return – that the relationship Maintain Consistency
is mutually beneficial. Sometimes, in spite of taking all
the right steps, you’ll find your
That’s why the second site loses it’s positioning and
component of a profitable web your traffic and sales slip. This
business is to make it is fairly normal – the engines
personal. Your site is your have simply modified their
instrument for cultivating a ranking algorithms again. “The
connection with your shoppers. important thing is not to panic,”
Audio and video can greatly says Nelson. “The search engines
enhance that personal sense. You want people to find
well-built sites in the results; doing what you’re doing – quality
so if you give them that, the content is a process that still
engines will find you again and works.”
you’ll come back up in a fairly
short period of time. Just keep
About the Author:
Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for FREE E-Biz & Product Sourcing info!
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