lthough a relatively new by visitors. Graphic headers
medium, the Web is more cannot. The second reason
than a decade old (at least graphics of words should not be
as far as the public is used is because graphical headers
concerned); it has opened up won't change size to match your
avenues of communication not customers target resolution; a
possible previously. It allows font-based system will. The third
for communication with customers reason is that many browsers
around the world no matter where still allow users to shut off
you happen to be located. It graphics, especially if users are
allows you artistic expression using mobile devices, in order to
and the ability to express your save bandwidth for download.
own personal sense of style.
When you're working on graphical
When the Web was a new entity, design for your website, don't
more than a decade ago, that use fancy fonts. Since your site
style came from all sorts of is designed for reading, you can
places. Although once you several fonts that are
cutting-edge, some of these designed to be read onscreen with
practices are now old and should a minimum of eyestrain. Among
be abandoned for fresher, newer these are Georgia, Verdana and MS
approaches. Times New Roman. Another thing
you can do to make your life
First one, remember that the “T” easier is to set your fonts in a
in HTML stands for " text." cascading style sheet, or CSS
Except for your company's logo, file. In this way, you can make
don't use graphics of words. This one change to a file list and it
is important for several reasons. will affect all of the fonts on
First of all, your text can be your website. Most modern web
selected and copied, then pasted design tools will also handle the
CSS file for you; you need little Don't use animated GIFs and the
if any expertise, and how much Blink tag. These things are best
you want to deal with this is handled with CSS and JavaScript
your choice. rollovers. Again, most good web
design software can already
You can also use CSS to avoid two handle this for you, so you don't
other common web design drawbacks need to know coding in order to
dating from the late 1990s. The do this yourself. In general,
first is using a lot of tables or GIFs should be avoided
tiled backgrounds, often in very altogether; you should use PNGs
bright, even garish colors. CSS instead, if you need to go with a
lets you specify backgrounds that transparent background or an
flow around text and don't choke animation; they'll combine
the browsers with tables or other everything you want from a GIF
clunky elements. Although tiled yet provide the color and depth
backgrounds were once the rage, of a JPG.
it's no longer true that this is
the way to go. These days, most Finally, think about how you want
web pages should have a light to organize your web site. Make
gray, white or "gray blue" sure that you have a way on every
background. That is the easiest web page to get back to the site
background for text to be read map or home page. This is because
on. Although very avant-garde and people will mostly come to your
stylish, white text on a black web site from a search engine
background is very hard to read. result. It may be tempting to do
If you must use it, use larger a lot of search engine optimized
text with the dark background, landing pages in order to get
because it will make it easier to your page ranks in the top 10,
read. but remember that the people
you're writing for don't care
about web spiders. If people optimized your pages for search
can't read your pages and flee engines.
because they're so badly written,
it doesn't matter how well you've
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