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How To Be Number One In Google
ow can I get more traffic? yours and who are willing to
This is a question I hear a trade links because most people
lot. Although SEO (search who have signed up for a
engine optimization) is very directory usually understand the
complicated, I will attempt to importance of "Link Popularity"
break it down into lamens term.
2)Search Google for keywords that
Link Popularity, Adding content describe your practice and/or
and meta tags all working location.For Web sites that are
together is what gives you good well ranked. Where appropriate,
positioning in search engines. submit your Web site to those Web
The first thing that is looked at sites.
by a search engine would be the
Link Popularity. Basically it is 3)Create a link to me page:
someone elses site haveing a link Create a page on your site to
or path to get to your site. Your notify others that you are aware
site is populare because of how of the benefits of link
many other sites know of it. popularity and are looking for
Trading links sole purpose is for link partners. Once you start
YOUR OWN site to gain placement adding links to your site be sure
on search engines such as GOOGLE, to come up with a good management
Yahoo, Ask Jeeves and MSN. system for keeping in track of
those who have linked and those
Easy ways to get involved in link who have not.
Popularity:
4)Download and use the Google
1) Linking to directories:like Toolbar to track the popularity
Directory Revolution, DMOZ and and traffic rank of your Web
others. Linking with directories site, as well as other Web sites
is a great way to find sites like of interest. Click here to
download the google toolbar.
There is a fine line between
How to give your site exposure. spamming a search engine by
Below are way's to improve repeatedly typing in "Orange
exposure on your site besides County Real Estate" and the 3-8%
link popularity. which that text should appear. If
you are ever in doubt you can use
Adwords and AdSense tools like This free Keyword
Pay Per Click (ppc) Density Analyzer. Here are a few
Post to forums and BLOGS! site examples to see what other
Buy ad space busy people just like you are
Affiliates doing for keyword density.
Provide free resources
Send e-mail newsletters Keyword Density
Does your site read well? Keyword density is important
since search engines use this
Keyword Density is how many information to categorize a
search words are mentioned on site's theme, and to determine
your page. For example if your which terms this site is relevant
site is about real estate in to -- the perfect keyword density
Orange County then your Target will help archive higher search
Keyword should be "Orange County engine positions. Keyword density
Real Estate" Now this phrase needs to be balanced correctly
should be mentioned within your (too low and you will not get the
pages at least 3-8% of the total optimum benefit, too high and
text that is on that page. This your page might get flagged for
is how a search engine can tell 'keyword-spamming').
what your site's content and how
to index you in a search. Keyword density is the ratio of a
keyword or key phrases to the into your keyword phrases on your
total number of words on that site. People often forget that
page. It is one of the most search engines will spider the
critical aspects of successful heading Meta tags first because
search engine optimization. To they proceed and stand out from
improve your search engine your main site content.
ranking potential, your keyword
density must be just right. To 2) Write keyword-rich content
calculate your keyword density, that not only satisfies the
divide the total number of words search engine algorithms but is
on your page by the number of equally informative for customers
times your primary keyword or key visiting your site. This is the
phrase appears. Keyword density most difficult part of writing
is critical when outlining the your content – but also the most
keyword portion of your search critical.
engine optimization strategy.
3) Try to write at least 300
Naturally, there is a fine line words for each page on your site.
between strategically scattering Again, the more content you have
these keywords throughout your the better chance you will have
content versus grouping them all to include those all-important
together, separated by commas. keywords you diligently
The latter is known as spamming researched and ultimately
and you will get penalized for selected.
doing it. Don’t think you can
fool the search engines ---- they 4) Too often we see content
have the technology to figure out saturated with too many keywords
these little tricks. that, as popular as they may be,
just don’t relate to the site
1) Incorporate your Meta tags itself. Avoid doing this – it
will only irritate potential more relevant result. Search
customers. engines combat spam pages by
penalizing pages with a too high
The Right Ratio keyword density, or keyword:
total word ratio.
The most essential part of
optimizing keyword density is More info on Keyword density
using the correct ratio of
keywords-total words on your Even more info on keyword density
page. Keyword density ratios are
discussed as a percentage. A good Can you belive it but there is
range for keyword density for a even more information about
target keyword is 2% to 6%. keyword density
Meaning, when you divide the
number of times you used a Meta What????
keyword on your page by the total
number of words on your page you What is a Meta Tag? A meta tag is
should get a percent somewhere a hidden description about your
between 2 and 6. site solely used for web crawlers
to help catagorize and index your
The Wrong Ratio site in a search.
Having a too high or too low Do’s and Don’ts for meta tag use.
keyword density can be to your
page’s detriment. If the density Some dos and don'ts:
is too low your page will be
considered an irrelevant result Do use keyword research tools
for that keyword phrase. But like Overture's Search Suggestion
don’t be fooled into thinking a tool and Wordtracker to find 2-3
higher keyword density equals a word key phrases to target.
Don't stuff keywords into your
Do use 3-4 keywords or 2-3 tags. More is not always better
keyword phrases in the Title Tag and can get you banned.
- the most critical tag for
rankings. Remember the words Don't use the same word more than
farthest to the left have more 3 times in the keyword meta tag,
"weight." You might want to move and avoid using the same word
the company name to the end, consecutively. By omitting
unless it includes targeted commas, you can create more
keywords. combinations and avoid overusing
the same words.
Do create keyword combinations
specific to each page on your Don't target generic, one-word
site based on the page text. keywords with extreme
Think in terms of themes or competition, for example, gardens
subcategories. Example, if you or gardening.
have a garden e-commerce site,
for the "bulbs" page use specific Don't make your title tag one
keywords like: fall bulbs long string of keywords. Make it
supplier, tulip bulbs, flowering a readable sentence or phrase.
bulbs.
Meta tags can help you round out
Do change your meta tags your rankings in addition to
seasonally to include holidays other factors like page content
and seasonal changes. Start about (important) and link popularity.
6 weeks before the targeted month Do your research and use them
or holiday to ensure time for the wisely. They may not be dead, but
search engines to pick up the meta tags certainly are a part of
changes in time. the overall picture in SEO.
About the Author:
Rank Better with Hybridsem.com. Joe Whyte has written many articles on SEO and SEM to further the education of SEO. Read our Hybrid Search Marketing Blog to learn how to blend old school and new school seo.
Read more articles by: Joey Whyte
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