ou have a problem. You campaigns within a few hours
logged into your Google after discovering the problem
Adwords Account to discover because there was no financial
that all your keywords are sense in keeping them active.
inactive and that you will need These campaigns would not
to bid $1.00, $5.00, or even generate any clicks at the price
$10.00 for these keywords. Unless I was willing to pay and Google
bid prices in your niche market deactivating all my keywords
are that high by default due to asking for up to $5.00 per click.
high competition, you normally Other campaigns of mine however
should not have to pay $1.00 to enjoyed normal click bid prices.
activate keywords. Your Google No punishment here. I reviewed
Adwords account has been flagged the bad campaigns and I quickly
as not meeting the new Google realized that the landing pages
Quality Score. You will need to and the site structure had a
address this problem accordingly significant role to play. The
to lower your overall bid prices campaigns that went bad right
and to avoid more problems down from the start were domains and
the road. websites with no real content. I
had build 3-4 pages around the
It can have several reasons why landing pages for the affiliate
Google is adjusting your minimum products I was trying to promote.
bid prices. I got hit by the
Quality Score myself not too long
ago. I had recently started a few Doing more investigation I was
new Google Adwords campaigns and able to determine the best
some campaigns just never got off approach for me. Using a domain
the ground at all due to high bid name with existing pages in place
prices required by Google. As a and build a landing page matching
matter of fact I deleted these the existing website design. The
domains should be well indexed fine-tuning I was able to avoid
and preferably well-aged, too. the high click prices and enjoyed
However – certain key pieces reasonably priced costs per
needed to be in place, too. You click.
don’t want to have your landing
pages “offer” leaks where Here are some helpful questions
visitors (the ones you paid for) to ask yourself when building a
would be able to leave your sales good landing page for PPC
page too easily. In my case I campaigns:
moved the default navigation menu
from the top to the bottom of the Do you have an “about us” page?
landing page. In addition all Do you have a “contact us” page?
links would now open in a new Do you have a “Privacy Policy”
browser window leaving the sales page?
landing page still open. I also Does the landing page have
added links to a sitemap, my content matching your keywords?
“About me” page, (of course) the Is the web page coded in Flash
homepage, the “Contact Me” page. (=unreadable for the Adwords
I also added links to a related bot)?
product sales page (a copy of my Does the page have a link to your
landing page just slightly homepage?
different using the second best Does the page have a link to the
affiliate program). The Adwords sitemap?
spider was able to enter my site
and go several levels deep to Conclusion: When building a
check out the site structure. The landing page, build a landing
main website also offered not website. Keep the visitor in
just 4 or 5 pages, but at least mind. Would you feel trapped as a
30-40 pages. I build new Adwords visitor with nowhere to go other
campaigns and with a little more than your affiliate product? Even
though that is your actual goal, website. If you follow the rules
you will need to play nice and you should be able to reduce your
offer the visitor a good cost per click easily.
experience when he visits your
About the Author:
Christoph Puetz is a successful Internet Entrepreneur. With his business he offers Search Engine Optimization and Internet Consulting services. PPC Tips & Tricks published by Christoph are available at his Pay Per Click Blog.
Read more articles by:
Christoph Puetz
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