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How To Attain Improved Search Engine Rank



I


mproved search engine rank      do not understand. They check out 
is something that all           your semantics, or use of words,  
webmasters desire but that      to ensure that your text has      
few understand how to attain. It      sufficient relevance to the topic 
is a function of their ability to     of each page as to satisfy the    
understand what people are            needs of those to whom the search 
looking for in their niche, and       engine will present your page.    
how well they meet that need.                                           
                                      How do these so-called spiders    
Their search engine rank is           know what the topic of each of    
related solely to how well the        your web pages is? From your SEO. 
search engine statistical             From the title page, the headings 
mathematical formulae known as        that are placed in H1 tags, and   
algorithms rate the content of        by other means whereby you can    
each of their web pages. If they      make it clear to a mathematical   
do not understand what the search     equation what your site is about, 
engines are looking for, and have     and how well you are providing    
no understanding of algorithmic       the required information. If a    
mathematical statistical              Google (for example) user is      
analysis, then they will likely       using the search term ‘make my    
fail relative to somebody who         own jewellery’, then the Google   
does understand.                      algorithm will seek that exact    
                                      term in your text.                
So what are these algorithms?                                           
They are formulae used by what        It will seek it in your title, in 
are commonly known as search          your heading and at least at the  
engine spiders; pieces of             start and end of the text on your 
software that crawl your website      web page. If it finds the keyword 
from top left to bottom right,        too often, however, your web page 
missing out those parts that they     can be downgraded since the       



algorithm will have a calculated      purely to allow visitors to       
density of the word regarded as       navigate through your website,    
normal in speech and writing. It      and reach the pages they want to  
can spot excessive use that could     read. Nothing could be farther    
be designed only to provide a         from the truth.                   
higher listing position, and                                            
provide the opposite: a lower         Search engines use your           
position. The use of semantically     navigation links to determine the 
related text to the keyword,          relative importance you have      
however, will work in your            placed on each of your web pages. 
favour, and help to achieve you a     Those most linked to are the most 
higher listing, That is what          important, and vice versa for     
Google erroneously refers to as       those least linked to. Your       
LSI, or latent semantic indexing.     linking structure is very         
LSA, or latent semantic analysis,     important, and there are tricks   
would be closer to the contextual     that can be used to maximize      
mark.                                 this. There is even a             
                                      mathematical formula that can be  
If you do not know these things,      used to optimize each web page to 
then your web page will be            maximize its chances of receiving 
unlikely to reach the position in     a high listing.                   
the search engine listings for a                                        
specific search term (keyword)        External links are also           
that you want it to be. You have      important, although the days are  
to know what is needed to achieve     gone when loads of reciprocal     
what you want to achieve.             links would get you a good        
Semantics is only a small part of     listing. Reciprocal links can     
that however. Also involved are       have a negative effect on your    
your internal navigation links.       listing position unless you know  
Most people think that these are      exactly what you are doing, and   



how to calculate the relative                                           
usefulness of each link to your        google_color_border =       
web page.                             "FFFFFF";                         
                                                                        
Improved search engine rank is         google_color_bg = "FFFFFF"; 
not easy for a beginner to                                              
achieve, nor even an experienced       google_color_link =         
internet marketer, unless they        "0000FF";                         
understand how search engine                                            
algorithms work and what they are      google_color_text =         
looking for. Find that, and you       "3E3F43";                         
have the battle practically won.                                        
                                       google_color_url =          
                                      "3E3F43";                         
type="text/javascript">                       
                                                                        
google_ad_client =                                  
"pub-8542272527121315";                                                 
                                                                           type="text/javascript"            
google_ad_width = 728;                                            
                                                                  
google_ad_height = 15;          src="http://pagead2.googlesyndica 
                                      tion.com/pagead/show_ads.js">     
google_ad_format =                                                
"728x15_0ads_al";                                         
                                                                        
google_ad_channel =             
              
"3545651507";                         




About the Author:

Peter has as good an understanding as any, and more information can be obtained from his website Improved Search Engine Rank where he will show you how he does it with his own web pages.

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Read more articles by: Peter Nisbet
Article Source: www.iSnare.com


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