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How To Add Value To Your Resale Rights Product



Y


ou just secured resale          selling. For example, if you are  
rights to an ebook you          market ebook on self-publishing   
think has a lot of              online, you could include ebook   
potential. There's just one           software, or information on how   
problem... hundreds of other          to promote an ebook. Again, the   
internet marketers are selling        more bonuses the better.          
the exact same ebook!                                                   
                                      If at all possible, place a       
So how do you compete? How do you     dollar value on the bonuses you   
make the ebook you've secured         include. Why? Because this        
resale rights to stand out from       quantifies the "value" your       
the crowd? First, you need to add     customer is receiving.            
"value" to your offer. Here are                                         
some ways to do it:                   2) Add proprietary bonuses.       
                                      Create your own special reports   
1) Include bonuses, bonuses, and      or ebook as a bonuses - something 
more bonuses! This is critical.       the customer could not get        
Make sure to add a ton of bonuses     anywhere else on the web - this   
to your offer. The more               is critical if you are competing  
"freebies" a customer can get if      against others with resale rights 
they buy the product you've           to the same information product.  
secured resale rights to - the        If you don't like to write, or    
more the better. Bonuses can be       don't have the time find online   
ebooks, special reports, free         articles that you can use and     
memberships to paid member sites,     compile them into an ebook or     
software, etc.                        special report.                   
                                                                        
One important note: Make sure         If you have private label rights  
that the bonus relates to the         to articles or ebooks that allow  
information product you're            you to change or modify the       



content, that's another resource      to price your product so that the 
you can use to create proprietary     customer feels the value they are 
bonuses. If you don't have a a        getting far exceeds the price.    
private label rights package                                            
yourself, it's worth looking          So should you charge a            
into. Again, it can be an easy        rock-bottom price? Not            
create your own bonuses to add        necessarily. Sometimes a low      
value to the information product      price can hurt, other times it    
you are selling.                      can help. The same holds true     
                                      with a high price. The best way   
3) Strong guarantee. Another way      to find out is to test some       
to differentiate yourself from        various price points and see      
others that have resale rights to     which one generates the most net  
the same product is to offer a        income for you.                   
strong guarantee. As an example,                                        
you could offer a 60 day money        Hopefully, this article has       
back guarantee to your                provided you with some ideas you  
customers... and tell potential       can use to be more competitive in 
buyers they can still keep all        the reseller arena, and generate  
the bonuses even if they end up       some sales you might not have     
requesting a refund.                  otherwise received!               
                                                                        
4) Pricing. Sometimes your resale     Copyright © 2006 Innovative       
rights license specifies a            Solutions Publishing, Inc. All    
certain price that you must sell      rights reserved.                  
the information product for. If       

                              
it doesn't, then ideally you want     




About the Author:

Having your own information products can give you an edge in the internet marketing arena. Why not do it the quick, easy, and inexpensive way? Visit: http://www.epublisher-solutions.com


Read more articles by: R. Lawrence Anderson

Article Source: www.iSnare.com


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