span where first impressions and image
class="cap">I n the do battle on the front line, it's
online world of the hardly surprising that a strong,
Internet whether you like it or positive presence plays a vital
not your initial success is about part in internet success! It’s
80% dependent on your image. If true there are many web site
you think image is important to design programs, tutorials, and
success in real world business, online site builders available on
then just think how much more the Internet, but nothing quite
important it is to online compares to the expertise and
business where your success experience of a professional web
literally depends on what your site designer.
visitors see on a computer
First Impressions are VERY
screen! Just think about that for Important!
a moment…
It is vitally important that
To succeed you simply must your web site conveys the right
communicate the right image, image and with maximum impact.
period!
You never get a second chance
Anything less will fail. with a first impression, and
You’ll simply loose the edge! nowhere is this truer than on the
Internet where everything is
Give yourself the Best visual! It has been proven that
Possible Chance: Use a you have no more than six seconds
Professional Web Design to grab a visitor's attention.
Service!
Therefore if your web site lacks
A professional looking and that "professional look", and
stylish web design helps to communicates the wrong message,
establish a strong, positive you will almost certainly loose
online presence. In the visually out on many potential
competitive world of cyberspace customers.
Communicate Nothing but or persons behind this site are
Professionalism right from the seen as being well organized,
Start!
positive, competent, decisive and
Your web site conveys a great above all SUCCESSFUL!
deal more information about you
Granted, there are other
and your business than you might factors involved in running a
at first expect. Most of this successful online business such
information is communicated on a as content, products, reputation
subliminal level just below etc., but there is no getting
consciousness, but make no away from the fact that image is
mistake: it IS communicated. the initial front line
influencer. The message or image
If your web site looks that is conveyed in the first few
disorganized or over busy; if it seconds a visitor sees your web
has no sense of style, no visual site is crucial to whether they
flow or co-ordination, then you stay or leave. Any other factors
will be seen in a similar light. only come into play IF they stay!
You will come across as Never ever underestimate the
disorganized, indecisive, power of first impressions,
un-professional, lacking control, especially online!
and without sense of purpose - do
The Power of Subliminal Visual
you really think you'll be taken Communication!
seriously?!
Using a professional web
Now contrast that with a web designer will give your web site
site that looks stylish, that professional look, the edge,
organized, structured, polished that “something extra”, that
and professional. A web site like indefinable quality that attracts
that just oozes success! What visitors and captures attention.
subliminal message does it send So what exactly is it, this
to visitors? Simple: the person indefinable something extra…?
It’s something that then there are the many
professional designers have a subtleties of page composition;
knack for; they instinctively the way in which various shapes,
know how to arouse curiosity and blocks of colour and text, all
capture attention through relate to one another on the
artistic design and visual page. All these visual cues have
communication. This is something a direct impact, and ultimately
that most of us just can’t quite influence how your senses process
grasp; we know it when we see it, the page. Very skilful page
but we’re not quite sure why.
composition can even lead the eye
Have you ever looked at a web in a predetermined direction –
site and thought: wow, that’s a how powerful is that?!
great looking site! If you have,
Are You Getting Negative First
have you ever wondered exactly Impressions?
why it impressed you so much?
So if your web site isn’t
Chances are it wasn’t down to the attracting the amount of traffic
high quality photographs or that and attention you’d like, it
the fonts or graphics were really could be down to negative
particularly striking. In actual first impressions. It can be that
fact it’s far more subtle than simple! So many people fail to
that and is rarely down to one see this, yet it is so obvious.
single factor.
They spend weeks or even months
This is the power of pondering over why they’re not
subliminal communication in generating the traffic or making
action. It is a combination of the sales. Then out of sheer
many factors all communicating at frustration they begin tweaking
the subliminal level that arouses their web pages in a desperate
your attention. Skilful colour attempt to rank higher in the
co-ordination for one can be a search engines! It really
powerful attention arouser. And doesn’t matter how many visitors
you get to your site: if they border-style: solid;
don’t like what they first see – border-color: #FFFFFF;
they will leave! background-color: #F5F7FB;
So take a hard long objective border-left: #BAC9FF 1px solid;
look at you web site as if for border-right: #BAC9FF 1px solid;
the first time: does it instantly margin-top: 5px; margin-bottom:
attract you, arouse your 10px;" valign="top"
curiosity, does it communicate align="center">
professionalism, competence etc.?
Be brutally honest with yourself. If the answer is no or you’re not type="text/javascript">
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src="http://pagead2.googlesyndica
google_color_link = tion.com/pagead/show_ads.js">
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