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How The Right Domain Name Can Improve Your Sales
o you're starting a that you have to realize that
website and have visions of every little decision you make in
making hundreds, even your web business helps propel
thousands of dollars in sales a you to the top and give you that
day. edge.
You've done your market research, One way to get an edge over your
found a profitable niche, planned competitors and and keep your
your website's theme and layout. customers coming back is to
Now all you need to do is build choose the right domain name.
the site, buy a domain name and - (Your domain name is the unique
voila - the cash starts rolling name that identifies your
in. Internet website.)
Hold on there cowboy. While Here are the top 3 ways the right
making lots of money with your domain can help you build a
website is very possible, it's killer cash generating website.
not as easy as it used to be.
#1 A good domain name helps your
Increasing competition, fickle customers remember your website.
web searchers and crazy search
engine algorithms make earning How many times have you found a
money from your website a little great website, forgotten to
harder than it used to be. bookmark it and then completely
forgot the name of the site?
Don't get me wrong though: If While some Internet users do use
you're serious about making a the bookmark function, many other
living online and you work hard, Internet users do not.
you can make more money than you
ever dreamed possible. The key is They assume they'll be able to
return to a good website by people don't have time to
remembering the URL or through remember your URL. They are
the search engine where they focused on what THEY want to do
found it. But that's not always (i.e. 'fix laptop'.) therefore
the case. Search engine rankings it's much easier to remember your
fall; people forget which search URL if it describes what they
engine they used or which want to do.
keyphrase your website came up
under. Choosing a domain name like this
also has the added advantage of
Tip: Choose a domain name telling your customer EXACTLY
primarily for your target what you can do for them. No
audience. Make it simple - questions or confusion. ('Do they
preferably 2 words only or 3 sell laptops? Do they sell laptop
short ones at most. Try to choose parts or add ons? Do they fix
a .com or a .net or even a .org laptops?')
ending - people just don't
remember a funky extension like #2 A good domain name helps the
.name, .tv or even .biz. search engines rank you for your
chosen keyword.
If you can, make it an action
phrase that describes what your Although this is still up for
website can do for your customer. much debate, many webmasters and
For example, if you repair SEOs think that a domain name
laptops, something like: with your top keywords in it is
www.fixlaptop.com would be a lot much better than a domain name
easier for your customer to without your keywords.
remember than www.laptopland.com
They think that search engines
Why is this easier? Because use the domain name to help rank
your website. So, in theory, the resources of Amazon, Yahoo or
someone with a website about shop.com, you just can't compete
affiliate programs would rank with the overly general sites.
higher (all other things being Successful marketers will tell
equal) if their domain name was you that the most profitable
http://www.affiliateprograms.com websites are found in the niches.
than if their domain name was A good domain will reflect your
http://www.makemoneyonline.com. niche and, as such, establish you
as the authority in that area.
Tip: Try to include your top
keyword or keyphrase in your Think about this, if you need a
domain name if you can - but not part for your Toshiba Laptop,
at the expense of your audience. would you rather go to a website
If they can't remember it, they named www.laptops.com or a
probably won't come back or website called
recommend it to anyone. www.Toshiba-laptop-parts.com?
Which one do you think will have
#3 A good domain name establishes a larger selection of Toshiba
you as an authority on your laptop parts? Which one do you
specific niche. think is the authority on Toshiba
laptop parts?
I was advising someone just the
other day who wanted to start Choosing a good domain name can
their first affiliate marketing help you stand apart and keep
website. They were about to make your customers coming back to buy
the same mistake almost all more. By following these three
newbies make: choosing a domain tips, you can choose the right
name that was way too general. domain name and skyrocket your
website sales.
Here's the thing: Unless you have
About the Author:
Kate Fox is contributing writer to Web Conversion: How To Sell More With Your Website
For more free tips and articles on how to improve your web conversion rate and make more sales, visit:
http://www.web-conversion.com
Read more articles by: Kate Fox
Article Source: www.iSnare.com
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