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How Search Engines Work And Why Search Engine Optimization Is Important



W


hat is a search engine?       maybe a few hundred thousand      
A search engine is a          pages indexed as there weren’t    
different type of site on     many computer users. Today a      
the web which is created to find      large search engine may have      
information that is stored in         hundreds of millions of web pages 
individual websites for people        indexed as they now have many     
who type in a keyword or group of     computer users and a lot of       
keywords seeking information on       inquiries. Again I need to        
that topic. Some examples of          mention how important it is to    
search engines are Google, MSN,       get your website optimized to     
Yahoo, to mention a few. Search       rank well in the search engines.  
engine optimization is a very                                           
important process to get your         What are spiders? A search engine 
website to the top ten in the         indexes files or documents by     
search engines.                       using special software robots     
                                      called spiders. These spiders     
Search engines usually work a         search the internet and so called 
little different from each other      “crawl” websites searching for    
but they have a few basic tasks       information and building lists of 
they perform. They search the         important words found on          
internet based on the important       websites.                         
keywords. They store and index                                          
the words they find on the            Spiders usually start at busy     
internet and where they find          sites where there is a lot of     
them, such as websites. They          activity and crawl through every  
allow people to search for the        link on pages of those websites.  
important information they have       This crawling quickly spreads out 
stored in their index.                through links. That’s why it is   
                                      good to have reciprocal links     
Search engines use to have only       with websites with a high page    



rank.                                 pages presented in different      
                                      orders. With so many websites on  
What is indexing? After the           the internet, knowing website     
spiders have finished finding         optimization is very important.   
information on Web pages, the                                           
search engine must store the          What happens when you type a      
information in a way that makes       keyword into a search engine? The 
it useful. Most search engines        search engine software or program 
store more than just the word and     is the final part. When a person  
URL. An engine might store the        requests a search on a keyword or 
number of times that the word         phrase, the search engine         
appears on a page. The engine         software searches the index for   
might assign a weight to each         relevant information. The         
entry, with increasing values         software then provides a report   
assigned to words as they appear      back to the searcher with the     
near the top of the document, in      most relevant web pages listed    
sub-headings, in links, in the        first. If you have your website   
meta tags or in the title of the      optimized well, you will have an  
page. Most search engines have a      advantage over your competition.  
different formula for assigning       All rights reserved You have the  
weight to the words in its index.     author's permission to use this   
This is one of the reasons that a     article but you must include the  
search for the same word on           author's bio and it's link.       
different search engines will         

                              
produce different lists, with the     




About the Author:

Ken Bishop has had web sites for a few years now and has come to the conclusion "It is much more satisfying helping people with their online business and marketing efforts, than it is to try to sell them something, they don't need nor want." Visit his site at http://www.AffiliateMarketingGenius.com


Read more articles by: Ken Bishop

Article Source: www.iSnare.com


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    How Search Engines Work And Why Search Engine Optimization Is Important