o you want to have an sense of entitlement. You have to
online business that makes appeal to their “what’s in it for
no sales? One way is to me” mentality. To do this you
have bad copy on your pages. must write website text that will
entice your visitor to read and
If you have a business where you follow through until you
sell products that are in demand accomplish the end result with
and you have done well locally the user: a sale.
with the products, but you can’t
seem to sell them online, perhaps This is known as online
your copy is not what it should copywriting. When you write for
be. If you notice your traffic your website, you have to write
flow is high but you just aren’t in a way to attract readers like
getting the conversions you want, a magnet. You want to compel your
it could be because you are visitor to read your words. Try
saying the wrong thing. to remove all their fears about
buying from you. You can do this
Did you know that content is what by making your copy credible. How
helps you sell products? Good can this be done? By including
copy is the backbone of any testimonials. Testimonials tell
website. Without it you are dead the visitor that others have
in the water. How do you expect tried your product and liked it
to sell anything if your web or found it worked for them.
content is boring or lacks
substance of some type? You also have to explain the
benefits they will get from
Your copy has to let your buying your product. This is a
visitors know what you are very important part of
selling and why they need to buy copywriting. People are not
it. You have to appeal to their interested in the features as
much as they are about the stress your USP (Unique Selling
benefits. For example, lets say Proposition). This is a special
you go to a car dealership in the or unique feature or benefit of
heat of summer to buy a car. You your product that is better than
request one with air anything your competitors may
conditioning. Now the salesman have.
will come out and try to convince
you to buy that car. In this case Do yourself a favor and write
you are not interested in how the copy that really sells. Make sure
air conditioner works or how much to target your audience when you
energy it uses. All you want to write for your website. Know your
know is will the air be cold price and include it in your
enough to keep you comfortable in text. Above all, write an
the dog days of summer. If you attention-grabbing headline that
can do this in your website copy, will really spark interest and
you’ve done it. get people to pay attention to
what you have to say.
If you have competitors selling
the same thing, you have to
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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