How Google Indexes Content From Your Web Directory

I n a fluke, I was able to        content (excluding your header,    notice something about the      footer, & sidebar). You will       way Google indexes content      notice that this only applies for  from web directories. Excluding       a web directory. Any personal or   your template, the most important     business related website gets      line of code is the first title       indexed differently. If you take   you add to your main body.            a look at the Google directory,                                          we find the same thing: Take a     Search through Google and see for     look here:                         yourself!                             http://www.google.com/dirhp?hl=en                                                                           Try searching for "something" in      Browse to any sub-category and     "yourcity","province/state" and       look at the first line of text.    look for a web business directory     You will find that the title       that you recognize. Once you find     within the main body of content    a directory, take a good look at      before anything else, is within    the description of that              an H1 tag.                         particular listing (not the                                              title). It may be a good idea to      H1 tags & H2 tags are nothing new  write it down. Once complete,         to the development community but,  click on the "cache" of that page     there may still be many            within Google to highlight the        directories online that can        content and view the web              increase their search engine       directory page.                       rankings by changing a few                                               things.                            9 out of 10 times the                                                   description of your website           Here's an example we see very      listing within Google is partly       often online; (I am also guilty    taken from the first line of code     of this)                           you have within your main body of                                        You have just developed an            1) Your alphabetical solution is   impressive web directory and you      probably necessary but instead,    are very proud of your creation.      you should add it a little lower   In the process of organizing your     below some more important page     massive directory you were faced      specific content.                  with a problem on how to allow                                           people to browse your website and     2) No matter where you add your    how to let search engines browse      ABC's, search engines will find    through your categories with          them anyway.                       ease. So with that in mind, you                                          create the "alphabetical              3) You don't want 10,000 pages to  solution".                            be indexed with a description                                            that goes... abcdefg...            THE ALPHABETICAL SOLUTION IS                                             THIS:                                 The Solution:                                                                                               Search Categories By Alphabetical     If you own a directory and you     Order:                                are faced with this problem,       A,B,C,D,E,F,G,H,I,J,K,L,M,N,O,P,Q     let's get our development hats on  ,R,S,T,U,V,W,X,Y,Z                    and switch a couple of things                                            around. Try adding the main        The problem with this                 "topic" description to the top of  alphabetical solution (I am also      your main body of content and      guilty as charged) is that we         create this description within     tend to add this development          one of these tags: H1,H2,H3,H4,    solution to the top of our page       etc.                               so that our visitors and possibly                                        search engines can find these         2nd: Once you have your main       extra categories easily.              title description, try adding                                            more related content to that       specific page within "bold tags"      Canada". If you don't promote      BEFORE you add your alphabetical      this city properly, you might      solution. At least this way, when     actually be targeting people from  search engines browse through         "Hamilton, Ontario, California" !  your massive web directory, they      ! ! Did you say ouch??? As you     do not leave thinking that you        can see, this can be easily        like singing the alphabets.           mistaken by many visitors coming                                         to your web directory and          One Last Thing:                       probably won't help your                                                 conversion rate whatsoever.        If you are seriously targeting                                           specific local markets on the         Making sure that you target the    web, try adding the city,             right industries and the right     province/state, & country! Being      locations could be crucial for     in Canada, we are faced with many     the success of your web            brick walls when it comes to          directory.                         promoting certain cities.                                                                                      I hope this article helps you      Perfect example of this is my         out!                               home town of "Hamilton, Ontario,                                     About the Author: About The Author: Martin Lemieux is the president of the Smartads Advertising Network. Smartads is here to help small to large companies grow online and offline. Visit the Smartads Network today! International: http://www.smartads.info Canada: http://www.smartads.ca Content Management: http://www.thingsdigital.ca Read more articles by: Martin Lemieux Article Source: www.iSnare.com