here is a tendency seen businesses that have opened
especially with less up in highly trafficked,
experienced business owners conducive neighbourhoods with all
or entrepreneurs just getting the right conditions in place,
started, to spend all or most of yet after 6 months they wither
their time seeking out new and die. You pass one day and see
business or new customers. the building up for lease or
Although it is very important to sale.
seek new customers on a
Now you must have heard this
consistent basis, it is also in the past many times about the
critical that we develop and importance of location when
maintain a good relationship with starting a business, but is it
our present customer base. This the deciding factor in the
in turn will contribute to the success or failure of that
longevity of your business business? Although location plays
success. a vital role in the decision
Because of the highly competitive making process - most times
environment that we operate in it customer loyalty is the critical
is hard enough to get a new element that decides the fate of
customer in the first place, so that business success.
we should try our utmost best to
Below I've taken the time to
keep that customer for the long list four reasons which I think
haul.
is very important in creating and
You might have seen businesses maintaining a healthy customer
starting up in areas that are not loyalty.
conducive to business, yet, they
=>1. A loyal customer is a
have survived the test of time repeat customer. This is a
and have gone on to become highly customer that know you and know
successful enterprises.
what to expect from you and your
On the other hand you've also business.
A mutual relationship that is institutions. Furniture store,
built up over time between you barber shop, bakery, insurance
and your loyal customer will office, schools, churches
create a bond - where they will etc.
stick by you and support your
Now, establishing a good
business even sometimes at their relationship with these other
own inconveniences. Yes they establishments is priceless! When
will. Repeat business is vital to you have other business owners
your business survival.
and operators recommending your
=>2. Another powerful feature business to their customers or
of creating and maintaining clients, you have now started to
customer loyalty is the word of create a solid foundation for
mouth advertising that occur.
your business.
You might have a grocery store
=>4. Perhaps the most
and you've developed a good important reason for developing
relationship with mom. As time and maintaining a loyal customer
goes by mom recommends it to dad, base is the fact that most times
kids, brothers and sisters, the initial order is just a setup
neighbours, co-workers and soon for greater things.
you have a viral effect
Repeat business is when
happening. You soon become a customers will buy in greater
shining light to a lot of people quantities, or purchase more
in that community. Wow! That's pricier items after they have
powerful!
developed trust in you, and know
=>3. To take this a step that you have their best interest
further - you've developed a at heart. Repeat sales can become
relationship with the households the bedrock of your business over
in the area, but then you realise time and as I said before - can
that the community is made up be the deciding factor in the
with other businesses and success or failure of your
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About the Author:
Godfrey Thaxter is a Marketing Consultant who provides articles, tips and resources to help new online marketers get started right with their internet business. To learn more about what he does visit: PassiveIncomeOnAuto.com
Article Tags: business, customer, time
