How Can I Use Podcasts on My Website

< span class="cap">A      looped, and to be sent as the      podcast is basically the        medium of an opt-in subscription   process of recording a          instead of an e-newsletter.     non-music audio broadcast (news,       Podcasts can, needless to say,  sports, discussion, etc.) into        be listened to from direct online  the MP3 format for playback in a      downloads without being saved and  digital music player. But what        stored as recordings in a          can it do to build and enhance        portable player. But their         the visitor experience on your        downloadable and portable audio    website.                              quality makes them perfect         Google estimated that as of the       marketing solutions for people     Autumn of 2006 there were 20          who want to make their products    million podcasts logged in            stand out with more dynamic        cyberspace at that time. Early in     media. Companies who want to       2008, eMarketer estimated that        reach a target audience made up    there was a 285% increase in size     on the go movers and shakers need  of the U.S. podcast audience in       look no further.                2007, meaning a substantial            Podcasts are also ideal for     growth and a new figure of 18.5       viral marketing. Their links can   million people. The research          be forwarded for someone else to   group expects that audiences will     download or listen to online. If   increase to 65 million by 2012,       you create a podcast and break     with 25 million active users who      the show down with a list of       will tune in at least once per        clock-run times and the new        week.                              topics or sub-headings that get    Clearly, then, this is a           talked about at that point,        rapidly advancing medium.             people will enjoy the ability to   Podcasts can be used to store         fast forward within the cast and   dynamic information on a website,     get to topics of the most          to be sent as a live feed, to be      interest to them.               "How much is this going to         do need to shout about how good    cost me?" you may ask. Well,          you are. There are loads of        here's what you need to be able       people looking for top quality     to put together and distribute        information out there and when     podcasts: 1) Software for             you can articulate your business   recording and editing MP3s; 2)        well, you have a very big          Software for distributing and         advantage over the                 allowing others to access the         competition. And Podcasts could    podcast; 3) a computer-compatible     be a great way of doing just       microphone.                        that! <  That's it. None of these           b>About the                        things is very expensive and you      Authoronly need to buy them once. You       id="authorbio"                     can distribute a podcast for          class="membersnoticewhite">This    nothing on the Internet and you       article May be used on other       can make them for almost nothing,     sites but this resource box and    too!                               all live links MUST be left        As with all online marketing       intact. Andrew Long writes         tools, you'll need to try to get      content for advertising websites   your podcasts accessed by more        and runs a subscription service    people than your competitors'         for webmasters and website owners  are. Opt-in, auto responder,          called ARC, which offers advice,   social bookmarking, and having        tools and tips on how to sell      the podcasts archived at a great      advertising. It also includes      website or blog will make a huge      topics about difference in how many people you     HREF="http://www.selling-advertis  get tuning into you.               ing.com/Advertising-Revenue-Centr  Remember, if you have a great      e">Advertising For Your            deal of knowledge and expertise       Website in your own niche area, then you      >                              Published At: www.isnare.com Permanent Link: http://www.isnare.com/?aid=292535&ca=Internet Got a question about this article? Ask the community! Article Tags: million, podcast, podcasts ...Archive >>