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How Blogs Can Break Or Make Your SEO Strategy
logs are a great way to development, site navigational
get started authoring structure, spamdexing, 301
content and sharing your redirects, plagiarism, link
knowledge and insights with other strategies, directories, blogs,
people. Plus, mix work and play - search engine news, email
and you can get rich doing this. marketing tips & online
(internet) marketing. Most all of
You don't have to be an the top 10 SEO firms out there
MBA-accredited author by any agree that blogs are a "must" for
means. However, there are some driving traffic and get
rules to play by, and I'll break established in the Internet
those out below. We will talk community.
about the top blogs,
practicalities around blogs and There is a right way, and a wrong
creative ways to get started, way. We'll discuss these below.
including how you could possibly
ruin your good-standing ranking Be warned - too many folks out
and having to change your Search there are thinking about "how to
Engine Optimization strategy. outbeat the search engines" and
use the latest-and-greatest
Blogs - Structure and Layout (blogs) to elevate their
rankings, essentially via content
I work in the field of Search and blog spam. Blogs are a
Engine Optimization. It has a powerful way to get seen by the
wide range of options, from the search bots. Blogger (Google's
technical to the more strategic. own) is an important key to the
Tons of discussions are found on puzzle, but there are many.
off-page and on-page factors,
latent semantic analysis, content THE UN-OFFICIAL TOP 7
scope, quality, HTML/CSS BLOGGING BEST PRACTICES FOR SEO
Think about an interesting
Start here, begin a quick review headline. You don't need to be
of the world's top blogs: copywriter, but you should think
http://www.technorati.com/pop/blo about your headline and the topic
gs - updated daily at hand. More importantly, is it
http://www.technorati.com/pop/blo something that you are passionate
gs - he makes #16,000/month about, or can contribute
http://microsaw.stikipad.com/ - something to? It's ok to spend
web 2.0 blogs some time here, writer's block
can come up. Think about other
Get an account - it's free. log sites, can you re-write their UVP
in - and - don't start! What? No, (unique value proposition)? How
you must first continue by would you write yours (thinking
scanning the list above and get a theme here). What I've found to
sense for what people are writing work is simply sit back and start
about. This could be more generic talking as if you were discussing
at first, but start looking to a (hot) topic with a friend, and
yourself. What do you know? What then breaking it out into
do people come to you for? sub-groups from there.
Anything that you specialize in? Writing tips: casual, friendly
(Hint: don't think "how can I and interesting (meaning you have
sell this" - but "how can I share something to write and you don't
this?") You'll also learn how to copy others) works well in blogs.
use trackback functions to allow Make sure you stay on topic and
other people to be notified. that you are truthful. Would you
Permalinks are great for SEO and lie to your mother? Of course not
should be used where appropriate. - then think about this when you
So, now you learned something are writing online (and she will
big: be yourself! not come after you). Yahoo's
blogging policy is a good one:
"Be respectful of your Be prepared and if it gets out of
colleagues, get your facts hand, be able to manage that too.
straight, provide context to your I'm not simply talking about
argument, and engage in private traffic, but as others join and
feedback." Also, make sure to comment, you may need to defend
include images (flickr) and video your stance, including admitting
(youtube, google video) where you mistakes if / when you make them.
can. Make the images rich and Folks appreciate other folks who
colorful, don't worry about are big enough to admit mistakes
sizing too much. if it gets there. For example,
you may have folks who don't like
Committment, persistence and you - even if you're Bill Gates.
disciplin. Sound like an extract This guy created a Corporate
from Jim Rohn or Anthony Robbins? Weblog Manifesto that I found
Well, they probably are - but it interesting.
applies to most of the things you
do in life. So be it with Run and host your own blog
blogging. Carve out 1/2-1 hour service. More expensive, but this
every day to nurture to your blog could have a large impact on your
business. Think of it as your ability to control not only the
morning ritual - right after you content, but custom HTML layouts,
have attended to your family and code and information architecture
other duties. Plus, often you are that are important to search
not going to be in writing mode - engines. You can offer this as a
but rather, maintenance mode - service to others in your niche
reviewing and responding to other market. http://businesslogs.com/
blogger's input. is a great resource to use for
starting this process, and more
Search engines start picking up hands-on development companies
your blog, and traffic increases. like
http://www.leveltendesign.com/ http://www.UrlTrends.com as a
can be an option for you. Keep in simple beginner starting point.
mind that the market has However, it's not 100% accurate,
developed niche-companies, from other SEO tools can provide more
real-estate to healthcare, and detail.
you should research those
specifically. Keep your content fresh, updates
daily is preferred - and
Content is important for Search definitely once a week and your
Engine Optimization - be on top search engine marketing (which
of it, keep a schedule. includes search engine
optimization) will become more
Voila - that's it, there you have visible than it was just last
it. Watch how the search engines week. Then, use
will start picking up your http://pingomatic.com/ to alert
content. You can run tools to see search engines that you have made
how you are ranking, how often updates. It's a free service, and
you are showing up in the search will help your visibility.
engines. We like
About the Author:
Jon Rognerud is a recognized authority on the subject of SEO, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His website, http://www.microsaw.com/, provides a wealth of informative articles, free email courses and more
Read more articles by: Jon Rognerud
Article Source: www.iSnare.com
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