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Hosting Matters When It Comes To Interactive Marketing
ost people choose a Web
host based on price, Are you choosing your host
technology and/or the because it includes a site
recommendation of their Web building tool? If so, this can be
agency. All of these are a real advantage to businesses
important factors, but most without Web development
people overlook the destructive resources, but buyers should
impact choosing the wrong host beware that this will most likely
can have on your interactive impact your Search Marketing
marketing initiatives. initiatives. Most WYSIWYG (what
you see is what you get) site
How do you choose a hosting building applications make
company? One of the most optimizing your site for the
important factors when choosing a search engines very difficult at
host is determining which tools best, with most actually hurting
and services they support and your chances of achieving
don’t support. What statistics or necessary search engine rankings.
Web analytics packages does your These tools in many cases
host offer? You don’t want to pay actually prevent Search Engine
a third party a premium for your Optimization (SEO) best practices
Web analytics package because from being incorporated into your
your host only provides website.
“free-ware” statistics. Many
hosts have strategic Does your host provide or offer
relationships with some of the eCommerce packages? If so, is
best Web analytics vendors in an that the software you will be
effort to provide their customers using to sell your products
with powerful site measurement online? If not, make sure the
tools bundled into the cost of host will support your eCommerce
their hosting packages. solution of choice. Many
eCommerce solutions require lack of protection of its email
specialized installations which servers. The main recommendation
your host may or may not support, here is to do your homework by
even in a dedicated hosting going to sites like
environment. http://www.spamhaus.org or
http://www.dnsstuff.com to see if
While website tools and services your host is currently
are important, consistent and blacklisted.
reliable email delivery is even
more critical to many. How well Another obvious issue is server
does your host fight spammers? Do uptime. While being down for a
they have controls in place to few minutes here and there is
block spammers from using their unpleasant and causes missed
servers as launch pads for their revenue opportunities, the real
spam campaigns? If they don’t do impact is felt if there is
this well, your host may be significant downtime. Significant
blacklisted by one or more downtime - being down for days,
backbone providers or ISPs. not hours - can cause significant
revenue loss, tarnish your
There are countless instances organization’s brand and cause
where email generated from IP temporary losses to your Search
ranges or even entire hosting Engine rankings. While most hosts
companies has gotten blocked, boast 99.9% uptime, many have a
penalizing non-spamming firms. To history of data center, router
emphasize the importance of this and/or backbone issues that have
let me explain further. Emails impacted their customers for
from innocent, non-spamming lengthy periods of time. This is
companies can be blocked not something they will likely
unknowingly if the company’s Web disclose freely, but some good
host is on a blacklist due to a Search Engine research will
uncover most hosts’ past given don’t even view your landing
the abundance of blogs, consumer page. This not only impacts your
sites and hosting review eMarketing campaigns, but will
directories. have negative effects on all your
Web visitors and ultimately
In addition to server uptime, impact your brand’s value in the
there is server performance to marketplace.
consider. As we all know Web
visitors aren’t going to wait for In summary, choosing a hosting
pages to download. Many hosts company is more complicated than
pack their shared servers with just comparing the traditional
too many websites. This not only features such as disk space,
causes downtime, but can cause bandwidth and price. This
poor server performance. Imagine decision can have a significant
a scenario where you’re paying impact on your eMarketing
significant money for a initiatives. Do your homework and
well-performing Pay Per Click make sure your host supplements
(PPC) Campaign. If your pages are your online marketing initiatives
prone to load slowly given your versus creating barriers that
host’s server performance, you work against them.
are likely to pay for clicks that
About the Author:
Brian Easter is the CEO of NeboWeb Internet Marketing. As CEO, Easter has led NeboWeb to explosive growth, attracting Fortune 500 clients and driving strategic partnerships which have fueled NeboWeb’s expansion.
Read more articles by: Brian Easter
Article Source: www.iSnare.com |
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