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Hits Are Worthless Only Home Runs Count
his may not be true in about.
baseball, but this
statement is always true on Many would have you believe that
the Internet. Let me explain... getting high rankings in 850
search engines will guarantee
I'm here to tell you, there is a your success. It may guarantee
tidal surge that will drown those you a lot of hits, but success?
who don't learn to surf ahead of No. Even though there are over
the wave. One of the biggest 1,000 search engines, just 9 of
problems I have to overcome is them generate over 95% of the
changing peoples mindset: Many traffic - so why waste time with
business and agency owners put up the other 991?
a site and then think the name of
the game is 'how many hits can I There's hardly a day that goes by
get'. that someone doesn't brag to me
how many hits they had last week
It is not! The goal is 'how much "I had over 127,000 hits on my
money can you make'! Hits are site last week - isn't that
worthless, only sales (Home Runs) great?" I then ask, "So how many
count. The reason we are all sales?"
focused on the wrong numbers
comes from several factors: The reply is usually, "Oh, well
the site is too new for that, but
1) Hits are easy to measure. they'll come "
2) It's a 'techie' thing - they
have no concept of marketing. Big Deal! I may have only had
3) It's keeps business owners 1,200 hits, but if I made 32
from looking at the real issue: sales, who's further ahead?
Making Money-- which most web
page designers have no clue If you just want high numbers of
hits, that's easy. Code the site. Then you need lots of hits
keywords of your page with words to use as a selling feature. You
like: free, nude, naked, sex, and see, the folks you'll be selling
even free sex. I guarantee you'll to still don't get it. They think
get a lot of traffic. But so the more hits you get, the more
what? It's not who you want. they should pay for their banner
space on your site. Dumb. Real
The other BIG mistake I see dumb.
people make is driving traffic to
their site when they haven't So what's the answer? Simple.
thought about conversion. Just Content is King. Just as with any
because you get 10,000 visitors well-crafted sales letter or
doesn't guarantee you'll make advertisement; what you say is
eleven one sale. In fact, i know infinitely more important than
of several folks that decided to anything else. It's more
"experiment" with Google Adwords. important than bright colors or
Now Adwords can make you a lot of little dancing chipmunks. When
money very quickly, but ONLY if designing your site remember your
you know how to use it and ONLY goal is to make sales, get
if you know your site can convert appointments or lead generation.
visitors into customers at a rate Keep this in mind when coding
you need to be profitable. your pages too. Those keywords
Otherwise, Adwords is the fastest are extremely important in
way i know to max out your credit bringing the right visitors to
card and go broke. your site.
Now in all fairness there is one I found an easy way to keep my
reason you may want a lot of hits goals in mind when I write. I
That is if your goal is to sell simply jot down what I call my
or rent ad banner apace on your MDR, or Most Desired Result, on a
sticky note. My MDR is simply the that's what a web page is - an ad
answer to this question: When the or letter that the reader will
prospect is done reading this, view on a computer monitor. If
what action do I want them to you don't understand that, you're
immediately take? not ready for a web site.
It may be that I want them fill In fact, one of the first things
out a form, send a check, call I do when working with a business
for an appointment, call and that wants a web site is ask to
listen to a pre-recorded message, see samples of their sales
anything. If you can't boil your letters and ads. If they hand me
MDR down to about 3-5 words, you a brochure, I advise them to
haven't got your focus yet and learn more about direct response
should NOT start writing. advertising and marketing before
they invest any time or money in
Once I have my MDR on my sticky a web site. After all, that's
note, I stick it on the right what a web site is: Just another
side of my monitor about 2/3 of form of direct response
the way down (this is where it marketing.
has been proven, through studies,
that your peripheral vision will See you on the Net!
pick it up most often). Now I
write my ad or letter - And
About the Author:
"Former Private Investigator Reveals The Ultimate Internet Success Secret"
Insiders are using these closely guarded secrets to annihilate their competition while cutting the time they spend managing their websites in half. Free Report Exposes All! http://www.MagneticSites.com
Read more articles by: CJ Bronstrup
Article Source: www.iSnare.com
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