erks is a by using the enormous power of
first-of-its-kind internet online video to strengthen and
news station covering the inform the local community in
Greater Reading Pennsylvania Berks County.
region. Groundbreaking in both
quality and scope, Berks aims to According to Tara Karleen, "The
revolutionize the way local news primary mission of Berks is to
is done...by truly makingit serve the Reading and Berks
local. County communities by
highlighting the very best of
Berks features interviews and what our region has to offer. In
video footage of local people, the process, we hope to build
events and businesses. Run by strong relationships and
Reading local Tara Karleen, Berks encourage regional collaborations
presents a picture of Berks that otherwise might not have
County and the Greater Reading happened."
region that you can't get
anywhere else. And best of all, So far, Berks has acheived a
it's available on the web for great deal of success. In their
free: all the time, any time. first month broadcasting over the
web, they've already talked with
One of the least tapped the Mayor of Reading about his
potentials of the internet has high-tech plans for the city,
been the development of local covered the local Berks County
community. But there is evidence wine scene, interviewed a number
that this is changing. Even the of artists and musicians and even
search engine giants like Google had top notch video footage of
are directing their efforts the 2006 Reading Flood. More
towards localized content. Berks recently, Berks was ableto
is looking to speed up this trend interview Governor Ed Rendell
about his vision for the Latino With the decentralization of
community in Reading, PA. media on the web, one might worry
about lowering standards of
The emergence of online video quality. But Berks puts those
marks a major milestone in the worries to rest. All of Berks
history ofcommunication. footage is shot in high quality
Grassroots efforts such as Berks 1080i HD video footage and
are ushering in a media presented via the ubiquitous
revolution that encourages an QuickTime media player. While
organic collaboration between popular siteslike Google Video
ordinary citizens and traditional and YouTube settle for
media outelts. Accordingly, Berks lower-quality, smaller-sized
plans to partner with existing video, Berks publishes high
media organizations to enhance quality video to make the future
the viewer's ability to access of internet video happen today.
regional information online.
About the Author:
The mission at Berks.TV is to chart the continued rise of the Greater Reading region and to help make connections among those in the community. Video on the Web is the perfect medium to carry out this mission-: http://www.berks.tv
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