t's a proven fact simple visitor when they first arrive at
and user friendly websites your site. Using your headline
generate more sales. To make them want to know more about
improve your sales, look for ways your product or services.
to simplify and make it easier Develop your headline to grab
for your visitors. Test your your prospect by the hand and
ordering process. Remove the lead them throughout your site
clutter, broken links and emphasizing what your
anything that distracts or product/service can do for them.
confuses. Here's a quick
checklist to help your site pass One more thing, after developing
inspection with your visitors and a heated headline, make it stand
convert more of them to out from the rest of your copy.
customers: Use bold type, large font sizes
and even a different color
1. Sizzle Your Headlines. according to the style of your
Headlines are the most important web page.
marketing element of your website
and your web marketing in 2. Write Sizzling Sales
general. Think about it a minute. Copy.
What makes someone click your If the headline is the most
email out of the scores of emails important marketing element of
in their ebox? Why do people your website, the second most
choose your article out of a list important element is your sales
of 20 or so on the page. They copy. Turn the key to your
click because of your headline. profits by using benefits. After
capturing your visitor's interest
Invest time into crafting a with a sizzling headline let them
sizzling headline. Seek to know immediately what's in it for
capture the interest of your them—benefits. Make the most of
your direct contact with your
prospect. They have arrived at 4. Develop a Clear Call to
your site looking for something. Action
If you have targeted your Many website's lose countless
visitors well they are looking opportunities to make a sale or
for your information, product or capture a lead because they fail
service. Include the basic to ask something of their
elements every sales letter visitors. Call your visitors to a
should have. There's lots of good specific action. At the end of
sales letter writing software, every page use the power of the
templates and advice around the direct command whether it's
internet. Don't know where to simply directing them to contact
start? you for further information or a
directive to browse further into
3. Create Simple Navigation your site. For example, instead
Make your site easy to navigate. of "If you would like this
Place your links or buttons in a beautiful travel brochure, we
prominent place and keep them in will be happy to send it" use
the same place on every page. "Sit down right now and fill out
Your design should guide visitors this form to start planning your
through the information you want vacation." Or instead of "Call
them to read. Make your colors, us to purchase your very own
layout, links, and buttons widget" use "Dial this number
consistent. Title every page so 877-846-9908 to purchase your
visitors will always know where widget today."
they are. Place your buy buttons
or contact information in same 5. Use Harmonic Images
place from page to page. Provide Unseasoned site owners will
links on every page back to the sometimes use graphics or photos
homepage. that do nothing to help
illustrate their message. For Web Wit Tip: For non-techies like
example, they choose cutesy stars the author invest in inexpensive
and flowers on a site selling clipart/photo sets that will
accounting services. Look for enhance and help illustrate your
clipart and photos that will communications. Additionally,
support your important message. unless you are training to become
a graphic artist look for graphic
Select graphics or design programs with templates to
elements that will harmonize and shorten your learning curve.
illustrate your site's message.
About the Author:
Earma Brown, 11 yr. Web Designer, Author
Earma, principal developer at Arrow Productions helps writers and entrepreneurs realize their web dreams. Sign up for her free ezine "Web Wit" at webwit@clickeasywebsites.com or visit her on the web at Creating Profitable Web Sites
Read more articles by:
Earma Brown
Article Source: www.iSnare.com 
