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Great Online Articles Now
ntroduction terms you indicate.
Online articles are a great Solve a problem
way to increase exposure of your
product, service, or more Readers love the idea of reading
importantly your organization. an article that solves a problem.
Once you’ve understood your For example, writing an article
visitors through intense market that outlines a list of sales
research; you begin to understand tips is great, but writing an
what kind of industry related article that outlines common
information they would be sales blunders and tips on how to
seeking. The articles do not have fix those blunders, and you’ve
to promote to your product or got a sale! Always remember, you
service but may subtly serve as need to put yourself in the shoes
promoters of your company in of your online visitor. What
general because: would they look for, need, and
want to understand from a site or
• The articles tell your online company like yours?
visitor that you are the expert
and resource for industry Write catchy headlines and titles
information.
A catchy headline or title hooks
• You will become a reference to the reader into exploring your
many users. article in greater depth. If the
title holds no appeal, people
• The articles will be targeted will move on and click on
with keywords that many potential something new. "How to sell your
customers may search. These terms service by writing articles” is
will be indexed which will drive better than “How to write an
more traffic to your site for the article.” Additionally, not all
of your articles need to be you maybe offering more than a
posted on your site. If you would mere article but a whitepaper
like to create more link-backs which are extremely popular and
and drive more traffic, you need desired in the business world.
to consider submitting your
articles to authentic online A note on style
magazines and article submission
sites. Be smart about your titles The style and tone you take rely
in order to ensure that your heavily upon the topic at hand
articles will be picked up; an and of course the audience that
article is the first thing they will receive them. If are hoping
will see. to target executives you will use
a more professional and technical
Length tone and style throughout the
article. You also probably want
Don’t prolong your article to end up writing a whitepaper of
paragraphs too much; because 25 pages in order to satisfy
although you are offering an them. If you are a technology
article, it is still online. An based B2C company and wish to
online reader is very different inform your clients about
from someone that is picks a book specific technology software etc,
or brochure. Try to include you may want to tone down the
bullet points especially at the technical lingo. Otherwise you
beginning in order to give your will be losing your targeted
readers a sense of what you will audience fairly quicly.
be discussing. The length of the
entire article can range anywhere Know your target audience
from 700 words – whatever you
desire. If you do extend the Like I’ve reiterated before, the
article to a 25 page document; focus of your article should
appeal to your target audience. to the other and give your reader
Not everyone is interested in the opportunity to further
your message, so include your explore the additional
audience in the title or information later. Nothing is
introduction. When you focus your worse than starting a topic and
information, you write more ending up talking about something
compelling, focused content that completely different.
your readers identify with. For
example: “10 tips for writing web Be Neutral
content that works.” The title
clearly lets you know whether you Let your facts speak for you. If
want to read on or not. And do your article is worth reading,
not post and create articles the facts will become evident in
blindly! Make sure that the the body of the text. Avoid words
articles you create WILL appeal or phrases that try to showboat
to your target audience through the article without giving any
means of surveying them, getting valid information. For example:
an in-depth analysis of them, and
receiving feedback from “One of the greatest…”
customers. “One of the best…”
“One of the most influential…”
Stay on topic “A significant…”
Great articles contain relevant Also, avoid words and phrases
information. If you find yourself that offer opinions without any
drifting off topic, keep the significant back up. For example:
information on the back burner
and use it to start a different “It is widely considered…”
article later. If the topics are “Some people say...”
related, you can link one article “Critics say that…”
“Some people believe…” authority to do so or get an
opinion by someone who has
Avoid making blanket statements. authority on the subject.
Remember, you wouldn’t sling
Verify your facts before you around medical advice if you’re
write them into your articles. not a doctor, and the same goes
For example, “Users read from for your online article.
computer screens 25% slower than
paper.” This is a blanket Always include the source
statement. It may be true, but is
it reliable? You need to do In order to add credibility to
research to verify your the article, include a source..
statements, otherwise avoid It’s also a good idea because it
making them. Provide your will link your article to your
references at the bottom of your website if the reader wants
articles to increase their additional information. This can
authenticity. help you expand your network.
Online authors love to be
Make informed opinions mentioned and may provide you
with a link-back when you site
If you’re going to give an their article or blog.
opinion, make sure you have the
About the Author:
As the creative director at INVESP consulting, Ayat oversees the implementation of online marketing services designed to help clients increase site traffic, improve low site conversion rates, and establish customer loyalty.
Read more articles by: Khalid Hajsaleh
Article Source: www.iSnare.com |
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