veryone knows that Google price increase and thrown up
is designed for relevancy their hands in defeat. Those that
in searching and that stay and remain competitive adapt
Adwords are subjected to a to the changes.
relevancy rating scheme, which
determines cost-per-click for Staying Competitive Means Staying
keywords. What you may not be Relevant
aware of is that Google has made
some recent changes to their The breakdown analysis of the
relevancy algorithm and those change made by Google Adwords in
changes might be costing you July 2006 is that keywords,
considerably more money for the landing pages and URLs need to be
same keywords you’ve always used. even more relevant to show up in
a search. All of the old rules
Understanding the intricacies of regarding keyword relevancy
how Google makes relevancy apply, but there are some new
determinations is not a twists.
necessity. However, understanding
how they affect your minimum bid Let’s explore three areas you’ll
price and your overall campaign need to address to stay relevant
success is critical to weathering with the new algorithm.
the storm the recent changes have
been creating. Keyword Relevance
Closely examine your ads and your
Have you been affected by the landing pages to determine how
recent changes? If you’ve seen targeted your keywords are. As in
the minimum bid prices for your the past, make certain your
keywords jump to high levels, keywords in your ads are
you’ve probably been affected. contained in your landing pages.
Many marketers have seen this And additionally, don’t use any
keywords in your ads that are not 5% of the total word count. For
contained in your landing pages. an average page of 500 words,
If Google can’t tie the keyword that means your keyword should
back to the landing page, your show up from 10 to 25 times.
rating will drop and your minimum
bid price will soar. So what’s the best way to
implement changes and stay
Landing Pages relevant in Google’s eyes? You
We all know that landing pages may want to consider just
play a very important role in creating brand new ad campaigns,
relevancy scores. You can make versus making changes to your old
some very specific changes and/or campaigns. A new campaign is more
additions to your landing pages likely to be “reviewed” by the
and improve your quality score. Google bots and scored
Your focus keywords should be accordingly. If you simply make
inserted in your first paragraph, changes to your old ads, you
as well as in your header tag. can’t guarantee the bots will
Also, make certain your keywords detect your changes in a timely
are included in the titles you fashion.
have for your pages.
There is always a lot to know and
Keyword Density it’s a challenge to keep up with
When is enough too much? With changes. But doing so will put
keywords, you’d’ be surprised. you way ahead of your
The denser your text or content competitors. Find more
is with your keywords, the higher information about Google’s latest
your relevancy. According to relevancy scoring changes at The
Google guidelines, your keywords Wealthy Affiliates.
should equate to between 2% and
About the Author:
Kevin Dahl is a software developer with over 20 years experience developing Windows software. You can visit his web sites at PDF4U and Affiliate Marketing Advantage
Read more articles by:
Kevin Dahl
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