span Results
class="cap">G oogle
One of the three affected
has recently launched an areas is the domain age or the
update for its search engine’s website history. Google has
algorithm. Nicknamed “Jagger,” decided to place emphasis on the
this update has resulted to site’s age in calculating
critical changes in the way that PageRank. One obvious effect of
Google gives weight to certain this is that older sites have
factors that it looks at in suddenly appeared in the top
coming up for Page Rank. Because spots of every search result
of this, there have been dramatic page, outdoing the newer
changes to Google’s search sites.
results. Google for its part has
This change has brought about
claimed that it is only out to several questionable effects. If
give out more relevant search the older sites have a lot more
engine results that would information than the relatively
maximize the searcher’s newer site that has previously
experience. held the top spot, then it is
Over the weeks after the update good. But if they don’t, then
was implemented, several sites Google has inadvertently
that have not been placed in top prejudiced against newer sites
spots have suddenly flew in with better quality. By default,
ranking while some of those that older sites have outdated
have been ranked high previously information that would most
have found their ranking likely be irrelevant or lacking
fluctuating.
information to help a web
What is the update about? And searcher in his quest for
what changes have been introduced information.
into Google’s system?
On a positive note, the
Older Sites See Prominence in greater weight on the older sites
has resulted to suppression of a link posted for the site would
black hat technique of launching still take some time before it
multiple domains just to gain could build up some weight to
ranks. materially affect the site’s
Google Recalculates Values for ranking.
Backlinks
PageRank Loses Part of its
Google has also made changes Importance
to how it gives value to
The latest update has resulted
backlinks, or links that point to to lesser importance for the PR
a site. Previously, Google simply value in the calculation of
calculates the number of links ranking. Google apparently has
that point to your site (treating realized that a high PR value is
it as a vote of support along the not at all related to a web
way) in coming with up your site’s relevance and importance
page’s ranking. With this update, to a search query. PR, after all,
Google has now placed varying is calculated by the number of
weights depending on the link’s backlinks to a site together with
age. Newer links have lesser an importance factor that is
values compared to links that determined by how the site being
have existed quite a long way pointed to is related to the site
before. Google has adjusted its making the referral. High-quality
algorithm in a manner that links links carry the heaviest weight
start to gain more weight after in the calculation, since these
periods of time.
links are coming from sites that
This update has affected those are considered relevant (and thus
webmasters that resort to link important) to the site being
buying to build up their inbound referred.
links. No longer could they
PageRank has come under
depend on these methods to various abuses by some SEO
quickly gain rank because any new experts that use black hat
techniques to artificially have decided that TrustRank is
inflate sites’ PR values. While irrelevant. Since they are
having high PRs serve little to similar, Google could have
the page’s actual ranking in concluded that its own PageRank
results, artificially high PR algorithm is irrelevant as well,
sites can once in a while swindle although most people find this
a link-buying webmaster to buy unlikely.
links from them.
This is related to the
Hence, webmasters buy links from align="center">
high-PR sites for that purpose,
although with the age delay addition to the algorithm this type="text/javascript">
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Article Tags: google, site, sites
