oogle has been under a lot click (PPC) ad for the sake of
of pressure these days to generating revenue for a
become more open about particular website or in order to
their efforts towards combating deplete a competitor’s
click fraud. Google’s main source advertising budget. Such behavior
of revenue is online advertising is against Google’s Terms Of
via their AdWords program. Service (TOS) and any webmaster
AdWords allows advertisers to found violating the TOS is
have their ad shown when a promptly and permanently banned
particular keyword is searched by Google. However, this is where
for in Google or if the same things get a bit tricky for
keyword appears in the content of publishers and advertisers.
a website that subscribes to
Google’s AdSense program. Each First of all, Google does not
advertiser submits the maximum release to the public any
amount of money that they are information about their
willing to pay Google if someone mechanisms for detecting and
clicks on their ad and is preventing click fraud. Google
directed to their website. claims that releasing such
Advertisers compete for ad information would make it
placement using an auction possible for hackers to abuse
mechanism. Google shares their their system. Many webmasters
advertising revenues with however maintain that they have
webmasters that subscribe to been dropped from the system even
AdSense making it one of the most though they have done nothing to
popular methods for monetizing a violate Google’s TOS. Some people
website. claim that something as simple as
a single user who clicks on too
Click fraud is committed when an many AdSense ads is enough to get
Internet user clicks on a pay per you banned. Of course this is
very worrisome for webmasters Google has recently joined forces
since anyone who dislikes them with Yahoo! (who also have
can easily have their site similar advertising programs with
disqualified and banned by their Yahoo! Publisher Network)
Google. in order to better define and
combat click fraud.
In addition, advertisers are
using 3rd party companies to try Click fraud is a very real threat
and measure how much click fraud for both publishers and
is taking place on their ads. advertisers. Publishers must take
Some are finding that click fraud steps to prevent attacks on the
rates are more than 40% which is sites. There exists free software
very high. As a result such as Adlogger that can help
advertisers are asking Google to immensely. AdWords advertisers
become more open about their unfortunately have to wait until
click fraud prevention methods Google becomes more open and
and also to do more to prevent cooperative. For the time being,
it. Google had to recently settle the most they can hope for is to
a click fraud suit for 90 million increase awareness of the click
dollars the money going to fraud problem via class action
advertisers while recently law suits. At the end of the day,
another class action suit begun chances are that market economics
brewing in Pennsylvania. In its will eliminate the problem as
efforts to appease advertisers, large amounts of click fraud will
Google has recently added an result in a drop of PPC prices
option in Adwords that shows the which in turn will make it less
number of detected fraudulent desirable for fraudsters to try
clicks for which the advertiser and abuse the system.
is not charged. In addition,
About the Author:
Peter E. is the creator of The Dollar Factory, a portal for webmasters with articles, news items, website spotlight and forum. If you are a new or old webmaster, join our growing community at Webmaster Portal: The Dollar Factory (http://www.TheDollarFactory.com)
Read more articles by:
Peter Elmer
Article Source: www.iSnare.com 
