ost webmasters have product lists without breaking
visited Google's Webmaster them up into separate pages
Help Center (which should be done for your
http://www.google.com/support/web visitors let alone search
masters. Many of the suggestions engines!) or have a link partners
are obvious: Don't use frames; page or a site map. If you have
Don't employ cloaking techniques more than 100 outbound links, you
or scripts designed to trick may want to review your linking
search engines; Create a search practices unless you have
engine-friendly site map; Get compiled a comprehensive list of
incoming links from other quality high quality and relevant
web sites. But us webmasters can resources for your visitors.
be a cocky bunch and will let our
own pre-conceived notions get the - Dynamically-generated content
better of us sometimes. can create session IDs and URLs
that contain a "?" character.
This refresher is for all you Check your database
(ie. us) webmasters and search administration settings to make
engine optimizers who have a set sure that you aren't forcing
method of designing and/or search engine spiders to begin a
promoting web sites and who new session each time they visit
consider yourselves experts in your site. Note: Preventing
your field. Experts you may be, spiders from starting a session
but it is never a bad idea to on your site may have negative
review the basics from time to effects if you use a third party
time. for web site credit card
processing. Always check with
- Make sure your pages have less these services before making any
than 100 links. This won't be too changes of this nature.
difficult unless you display
- Web designers still utilize standard practice for search
images as a way of displaying engine optimizers to make sure
headings or other important areas that if a word is used in a page
of text instead of simple HTML title, that it also shows up in
simply because they think the the main body of the page as
Book Antiqua font with a drop well. Not doing this means that
shadow improves the aesthetics of Google may be interpreting your
the site. While branding and page titles as inaccurate or at
clarity are always paramount, worst, trying to manipulate its
keep in mind that multiple fonts algorithm.
used on the same page can have a
negative impact on readability. - Use 301 redirects to let
And the more text written in HTML visitors know if a URL has
that can be read by search engine changed. Many people still use
spiders, the better. CSS the "meta refresh" command. This
(Cascading Style Sheets) also is an outdated command that has
provide a way of attaining the been utilized in the past for
look you want while keeping the unethical purposes. While
code clean and in search visitors can be directed to the
engine-readable format. new page the same way with either
method, Google specifically
- "Make sure that your TITLE and mentions using a 301 redirect.
ALT tags are descriptive and More information on how to
accurate." Most webmasters assume implement this redirect can be
that by using keywords in the read at
page title that are relevant to http://knowledge.freshpromo.ca/se
the page's topic, that they are o-tools/301-redirect.php
adhering to the rules. But that
last word in quotes is the most - Google suggests you submit your
important: Accuracy. It is site to the Yahoo! directory. Why
would Google urge its users to search engine optimizer to help
pay a direct competitor of theirs you with your site's rankings, be
$299 USD a year? It is safe to careful they do not insist on
say that web sites included in linking your site to theirs. The
the Yahoo! directory are not only reason for this is to help
trying black hat SEO techniques the SEO's own link popularity. If
such as free-for-all link anything, it will detract from
exchanges, cloaking, multiple the SEO efforts. Not the most
domains showing duplicate brilliant suggestion from a
content, and so on. Companies company claiming to help you, is
that spend money promoting their it?
web site should receive a vote of
legitimacy from search engines. It is recommended that you read
As difficult as it might be for Google's entire webmaster
some small business owners to guidelines if you are developing
bite the bullet with Yahoo's a new site. The above points are
yearly cost, having Google ones that a lot of webmasters may
recognize that you have paid for have overlooked, and if you're
directory listings will increase included in that group don't
the chances that your site will worry: just fix the issues and
rank well. remember them for next time you
work on a web site.
- "You should never have to link
to an SEO." If you are hiring a
About the Author:
An expert at organic SEO, John Metzler has held executive positions in the search engine marketing industry since 2001. Read more of his search engine optimization articles at http://www.freshpromo.ca/
Read more articles by:
John Metzler
Article Source: www.iSnare.com 
