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Google Update A Test For Keyword Dominance
oogle is one of the most would start using a new index for
popular search engines on its search results. This time is
the Internet today. called the “Google Update”.
According to statistics about 50 Currently, the Google updates
to 80 percent of searches made by occur about once in a month. It
users worldwide are being done on usually takes a few days and is
Google. That is probably one quite an anticipated and dreaded
reason why most Internet event for most site owners, since
marketing strategy, either search this is the time when their
engine optimization or listing in Google changes. Is it
pay-per-click, consider every for the better or for worse? You
action done by Google as vital be the judge.
factor.
Now, the latest Google update has
How so? Well, Google works by gained the nickname “Jagger”. It
"spidering" or "crawling" web is probably due to the fact that
sites. Once this is done, the web it is causing major distress to
sites are then added to the site owners all over the globe.
Google "index". This index is Why you ask? Well, like what
pretty much like a phonebook, it happens in most Google updates,
is Google's very own list of an initial period of movement in
pages on the Internet. After ranking position has recently
that, Google performs several occurred.
operations on the information
they had accumulated. Eventually, As with every algorithm update,
it decides where each page will Google attempts to take out the
appear on the list of results for spam from its database. So what
searches. kind of changes had been made as
a result of this update? Only the
Every once in a while Google Google engineers have the answer
to that. But, there are some probably see their search engine
factors which seem to be results change from day to day.
important in this update. For But there is still no need to
instance, hidden text spam seems panic! For any given key phrase
to be taking quite a hit. Whereas the ranking results may drop from
most search engines consider 1 to 100, or vise versa. Either
white text on white background way, do not get use to them yet.
spamming, it seems that Google These are just temporary results
has now also take text that is and will change once things
hidden in invisible CSS layers. settle down. So in order to put
Another noticeable change is that your fears to rest check your
links from automated link Google Page Rank and see if it
exchanges and text link has moved as well. If it remained
advertising systems seem to count the same then you can be certain
less. that the key phrases will pull
through. But, if your PR has also
But, before you picture the worst dropped just like your key phrase
case scenario remember that this ranking then it may be time to
is pretty natural. Soon enough take a closer look to see what is
things will get back to normal. going on.
Google updates may last barely a
day or it might take as long as 8 So how do you deal with this
weeks, depending on how extensive latest update? First of all, do
the update is. After all, Google not panic. If your site rankings
have about 16 to 24 billion web dropped, give it another week
pages in its database, so they just to be sure that the index
probably need some time. update is really over. Now if
your site is still no where to be
While the Google update is still found, then its time for some
ongoing, site owners will serious consideration. What do
you think went wrong? you to determine which web page
elements Google wants to see on a
For example, if you use CSS in web page for your keyword and
order to hide text on your web your web site.
pages think about removing those
hidden text. If you use other The second thing you can do is to
techniques that Google might expand your promotion efforts.
consider a spam, then remove them Consider trying out other search
from your pages immediately. engines. Do not put all eggs in
one basket. Even if you did
If you have a links page, instead manage to get high rankings on
of using a link exchange system Google, it’s still a better idea
with a central server why not not to rely on Google alone.
host your link pages on your own
site. If you are part of a Why not try Yahoo and MSN? They
centralized system your site will are also quite popular among
be at risk if the centralized users and can bring you qualified
system is considered spam. traffic. After all, the key to a
successful online business is to
Once you have removed the spam get qualified traffic from all
elements from your pages, there big search engines. If your site
are two things that you can do in has good rankings on the other
order to tide you over from this search engines then dropping out
crazy phase. First, optimize your on one will not have much effect
site. Consider using “IBP's Top on you.
10 Optimizer” in order to
optimize your web pages for the Keep in mind that Google updates
new Google algorithm. This their Page Rankings a couple of
optimizer utilizes the current times a year. Regardless of your
ranking algorithm and will help position it is still highly
anticipated, because it can be a owners out there. So, sit back
good barometer that can help you and relax. Once the update is
gauge your site. over and thing settle down again
you will be able to see just
With the ever changing factors to exactly where you stand. Then you
Google's obscure ranking can adjust your SEO plan
algorithm remember that you are accordingly, and resume your
not alone in this. If your site pursuit of gaining key phrase
has suffered lower ranking so dominance!
have millions of other web site
About the Author:
http://www.theinternetone.net
Read more articles by: Danny Wirken
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