ery recently, Google ad the video will play once
within its Adsense within the allowed space - you
advertising program, can click replay to repeat the
introduced video ads to the world ad. You can also click the
wide web. Companies, businesses displayed URL or ad to go to the
and advertisers now have the advertisers's website.
option of using online video ads
to sell their products and In short, Google has brought
attract potential clients. commercials to the web.
In addition to text and image Google video ads may play a
ads, advertisers can now place significant role in the whole web
video ads on participating marketing process. Giving
websites throughout the web. visitors the option of hearing
These video ads will be offered the advertiser's sales
in three formats: Medium pitch/messages without leaving
Rectangle (300 X 250), Large the host website. In our fast
Rectangle (336 X 280), and Square paced, hurried world this may be
(250 X 250). Those websites or a welcomed addition to any
webmasters participating in the website. You can learn more about
Adsense program will be paid in Google video ads here:
two ways: contextually-targeted https://adwords.google.com
ads on a cost-per-click basis or
site-targeted ads on a At first glance, this move by
cost-per-thousand-impression Google into video ads may seem
basis. like only the next logical step
in the online advertising
The video ads will be displayed process, just another way to
on the websites in a static better serve their patrons.
state, if the visitor clicks the However, in a broader context,
these video ads may prove to have the rapid proliferation of
much more significance for the wireless services and devices
world wide web. around the globe; one may even
argue the rudimentary groundwork
Video ads will no doubt prove to or framework for a billion
be another stepping stone in the channel network already exists
gradual evolution of the web into and already broadcasting their
a Billion Channel Universe. messages or signals out to all
Helping to turn each website on interested parties.
the web into an information
channel - much more similar to a Depending on your point of view,
TV channel than a webpage. And this can conjure up a frightening
much more aligned with image... a billion infomercials
infomercials than commercials. blasting their messages 24/7/365,
bombarding us with sales pitches
Nothing stays the same, not even like there's no tomorrow.
the web.
However, with Google video ads
As downloading times decrease and and with this hypothetical
video clips/streaming becomes the billion channel scenario, there
rule rather than the exception, is one big distinction thatmust
all websites will be turned into not be ignored. One distinction
information channels. Highly that changes everything.
targeted interactive channels
providing or serving up the one All these channels will have
thing that matters most on the targeted visitors who have
web - information. voluntarily and of their own
free-will searched out these
When the introduction of RSS channels or websites for further
(Really Simple Syndication) and information. They WANT to view
the information. They MAKE the infomercials or webfomercials may
choice to click the ads. also help in turning the web into
a billion channel universe where
From a marketing perspective, any subject imaginable or even
this makes all the difference in unimaginable are offered up for
the world. A targeted prospect is your viewing pleasure. Depending
in the right mindset to hear your on your feelings this may be: an
sales pitch. A targeted prospect obscene commercialization of the
is much more likely to buy your web, a marketer's paradise, or a
product or service. A targeted shopper's dream come true. Take
prospect will have a much more your pick.
positive effect on your bottom
line. Regardless of these differing
viewpoints - marketers, small
As with any form of marketing, it business owners, and ordinary
is the effective methods or webmasters should realize that
techniques that get readily the introduction of video to
adapted by competitive businesses their sites does offer many
staying one step ahead of the marketing opportunities that
mainstream. Whether it is using can't be ignored. It is one more
audio or video ads on their powerful marketing tool they can
websites, savvy online marketers use to increase sales and raise
will explore and exploit any new conversion rates. Proceed without
mediumvery quickly. Google's video at your own risk.
video ads may prove extremely
lucrative for those marketers. Get ready for the Billion Channel
Internet and could you please
Seeing The Big Picture pass the Google remote.
On a larger scale, video ads,
About the Author:
The author owns and runs numerous sites on the web, including two sites on Internet Marketing. To learn how to place video on your own website click this link for several Free reports and videos: http://www.marketingtoolguide.com/infomercial.htm For all the latest marketing tools you need to run your online business try: http://www.bizwaremagic.com
Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
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