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Google Basics For Ecommerce Businesses
oogle dominates the search - 24 months to help them sweep
engine world, despite the away websites that are not
fact that the optimized and MFA (Made For
conversion-to-buyer rate at MSN AdSense) static sites.
is much higher. This forces most
ecommerce businesses to try and Google also makes changes to meet
dance Google’s waltz, without the needs of the webmasters. When
fully comprehending the ins and Google brought in their inbound
outs of how Google works. link ranking system, it gave many
webmasters an opportunity to
Navigating Google is difficult. build link farms, gaining an
Most SEO optimizing specialists unfair advantage. In response
and SEO Internet marketers do not Google now looks for content
understand what they are doing. around a link. If there is no
In fact, most of them are so far content, then the link has no
behind the times that their value.
information is useless. Summer
2007 saw the latest change in When Google started to focus on
Google’s algorithm leaving many content, webmasters and
ecommerce businesses with sharp programmers created Content
decreases in traffic. Management Systems.
Unfortunately, until recently,
What is a Google Algorithm Google could not read database
pages. Now, the programmers have
The Google Algorithms are created a static page method of
basically the math formulas used page creation, and search engines
to determine which web pages rank learned how to read content off
high in the searches, and which databases.
ones rank low, or are banned.
Google changes the rules every 18 Search Engine Optimization
Many webmasters do not understand The Google Sandbox and
what this means. And, many SEO Supplemental Index
optimizers do not understand what
this means. To many, it still Both of these cause chills to run
means coding a page so that the up most webmasters spines, but
keywords are highlighted, and only because they are not
under .05% of the content understood, Google does not have
(including link bars). They a Sandbox. Yes, it may take a few
believe it is a method of web months to get your website listed
design. and showing up, inbound links may
not appear for a long time, and a
Ecommerce businesses are still website may not show up when
scrambling to pay SEO optimizers searched - but that is not a
big bucks to make their pages sandbox. It is just a backlog.
rank high, when meta tags and SEO One way to overcome it is to take
tricks have very little part in Google’s PayPerClick
importance. Now, the search program. Even if you only invest
engines are looking for good $20 a month, being a part of that
content, with heading titles, and program immediately links your
a site full of similar content, site, so you do not need to wait.
with articles linked together
using the same ‘keyword anchors.’ The supplemental index is as easy
to get out of. First, take a look
Google’s new algorithms have made at the meta information - is it
it possible for many small too generic? If so, then do not
ecommerce businesses to build use keywords but use keyword
their page rank, and search phrases. The keyword ‘ecommerce’,
engine rank, without ever paying is too generic, so is ‘ecommerce
a dime to a SEO specialist. business.’ However, ‘learn how to
start an ecommerce business’ will "FFFFFF";
help that page target. Next, make
sure the page is linked to a high google_color_bg = "FFFFFF";
ranking page. This can be done by
putting links inside the page - google_color_link =
or by adding it to the website’s "0000FF";
navigation system. Within a short
time, that page will no longer be google_color_text =
in the supplemental index. "3E3F43";
type="text/javascript">
"pub-8542272527121315";
google_ad_width = 728; type="text/javascript"
google_ad_height = 15;
google_ad_format = src="http://pagead2.googlesyndica
"728x15_0ads_al"; tion.com/pagead/show_ads.js">
google_ad_channel =
"3545651507";
google_color_border =
About the Author:
Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at http://www.cashflowinstitute1.com/Articles.html
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