ast week Google changed a totally automated system that
its algorithm for determines this number. Since
determining the quality there is no human involvement in
score of landing pages being this score, it is solely
advertised in its pay-per-click established by what Google's bot
program Adwords. This development can read. If you do not have
had a major impact on the relevant text, H1, Meta tags,
rankings and the cost-per-click keywords, and descriptions on
price that advertisers are your landing page(s) your quality
paying. This was done to improve score has most likely suffered
the relevance of its paid search greatly.
results, attempting to improve
the user's experience. Effects of a Low Quality Score:
What is a Google's Quality A low quality score will cause 1
Score?: of 3 things to happen within your
ad campaign on Google.
Google's quality score is a
rating number for how relevant 1. Your ads will be pushed down
your landing page is related to on the results of the first
the keyword you are bidding on. couple of pages for each
The Quality Score is in place to respective keyword.
keep the paid results in Google
to be as relevant to the term 2. You will see a huge spike in
searched as possible. your cost-per-click amount (this
is because lower rated pages need
How does Google Determine the to spend more money to be
Quality Score of a Landing Page?: listed).
Google's quality score rating is 3. Your keywords will become
"inactive for search" which means to the keywords you are bidding
that the combination of your on. I personally would recommend
quality score and maximum creating at least 1 landing page
cost-per-click bid is not a high for each Ad Group within your
enough total score to even make Adwords campaign. This may take
paid search results. some time, or money, but this
action will lower your bidding
How to Improve a Low Quality cost and improve your paid
Score: results ranking which can easily
save you thousands of dollars
A low quality score can only be annually.
improved by improving the on page
relevance of your landing pages
About the Author:
Jordan Levy is an SEO and internet marketing expert with over 6 years experience working within the field. He is currently working for an SEM company in Chicago called GDMI http://www.gdmi.net. You can read more of his articles on search engine and internet marketing at GDMI's seach engine marketing blog http://gdmitech.blogspot.com.
Read more articles by:
Jordan Levy
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