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Good Domain Names Make Your Dreams Memorable
hoosing a domain name for The most common domain names end
your web site is a major with .com, .net, etc. Country
step for any individual or specific domain names will end
organization. You need domain with com.au, co.uk, .co.jp, etc.
names that are sticky, short, For organisations, domain names
meaningful, easy to remember and will end with .org or be country
at the roll of your tongue! specific- .org.au, .org.uk, etc.
It is very easy to choose a Getting clicks and traffic by
domain name but difficult to find accident appears to be big
a good name, simply because of business. And by ‘big' I mean
the fact that most of the good worth MILLIONS of dollars! While
domain names are taken up by typosquatting is unfortunately
organisations. These domain name not a new online marketing
organisations take up hundreds of practice, its use and, moreover,
thousands of domain names and its ABUSE has grown significantly
treat them as investments. It is and exponentially since 2000.
not as easy to choose a good Cybersquatting means registering,
domain name. Sometimes, even web trafficking in or using a domain
professionals spend hours at name with the intent to profit in
their computers to find good bad faith from the goodwill of a
domain names! trademark that belongs to someone
else. It commonly refers to the
Domain name registrations are practice of buying up domain
cheap to maintain and names that use incorporate the
subscriptions typically last a names of existing businesses with
year. The subscriptions are the intent to sell the names for
renewable and paid to registrars a profit to those businesses.
by the design companies.
The term derives from squatting,
the practice of building some opportunities on the Internet.
kind of home or dwelling or in
some way using someone else's Since opportunities like these
landed property without their rarely knock on one's door more
permission. Typosquatting, than once, these so-called
although very similar to ‘entrepreneurs' reserved and
cybersquatting, has a slightly registered domain names
different, but much more serious corresponding to the names of
purpose: it is employed by people well-known businesses with the
who want to divert traffic to intent of selling the names back
their websites. Typosquatters to the companies when they
typically purchase a domain name finally woke up. Commercial
that is a variation of a popular domain names are obtained from
domain name with the expectation companies that are authorized to
that some of the traffic for the ensure that a domain name you
original web site will stray to want is unique (no one else
theirs by capitalizing on web already has it) and issue it to
surfers"´ misspellings of those you if it is. However, these
popular domain names. How can registries make no attempt to
large companies, with all their determine whether the domain name
IT experts, not foresee something is one that rightfully ought to
like this happening? How come go to someone else. The principle
they allow tons of opportunistics is ‘First come, first served.'
to make revenue every time Panasonic, Fry's Electronics,
innocent Internet users mistype Hertz and Avon were among the
the original brandnames or first targets of cybersquatters.
trademarks? The answer is, Well-known products, sports and
cybersquatting originated at a political figures and other
time when most businesses were celebrities are also among the
not savvy about the commercial victims.
domain names, hoping to sell back
Today, although the practice the name to a registrant who
itself is growing, opportunities inadvertently let their domain
for cybersquatters are rapidly name expire. How do you know if
diminishing, because most the domain name you want is being
businesses now know that nailing used by a cybersquatter? As a
down domain names is a top general rule, first check to see
priority. if the domain name takes you to a
legitimate website.
Although trademark laws may offer
some protection, it is often If it takes you to a website that
cheaper to buy the domain name appears to be functional and
from the cybersquatter than it is reasonably related in its subject
to sue for its use: these matter to the domain name, you
processes cost money, and though probably are not facing a case of
you may be able to recover your cybersquatting. But if you own a
costs and attorney fees if you trademark and find that someone
win, there is no guarantee; it's is holding it hostage as a domain
completely up to the judge. name until you pay a large sum
for it, you may be the victim of
Among some of the most famous cybersquatting. You can sue to
examples of domains resold by get your domain name -- and
cybersquatters to companies are; possibly some money damages --
WallStreet.com for over $1 under a 1999 federal law known as
million, AltaVista.com for $3.5 the Anti-Cybersquatting Consumer
million and the unprecedented Protection Act or you can
$7.5 million paid for initiate arbitration proceedings
Business.com, all in 1999. under the authority of the
Cybersquatters may also regularly Internet Corporation of Assigned
comb lists of recently expired Names and Numbers (ICANN) and win
the name back without the expense than suing under the ACPA, and
and aggravation of a lawsuit. The the procedure does not require an
ICANN arbitration system is attorney.
considered by trademark experts
to be faster and less expensive
About the Author:
Rajesh http://www.universalhosting.info
Read more articles by: Rajesh
Article Source: www.iSnare.com
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