ou have most likely seen on Google using that keyword(s),
Google AdWords, even if you the site owners' ads display as
don't realize it. It's that text-links in a column next to
list of sponsored links that runs the organic results.
down the right side of your
computer screen when you Google a How Will Google Position Your
word. You'll often see links at Ad?
the top in a little blue box as
well—we've all seen ‘em. One of the things that set Google
AdWords apart from their
So what is Google AdWords? competitors is the way they rank
their sponsored ads. Most search
Google Adwords is simply an engines let you bid on keywords.
online advertising solution that He who bids the most per click
companies who have a web presence "wins" the top spot. Period.
can use to drive more traffic to
their site. With AdWords, the amount you bid
is only one factor. Google also
At-a-glance: takes into account the relevance
of the text in your ad and the
1. Google sells the space along number of times your ad is
the top and sides of their search clicked on and gives you a
engines to site owners interested "quality score." If your quality
in getting more exposure. score is high enough, you can
actually bump off the guy above
2. Site owners bid on keyword(s) you who pays more per click, but
that relate to what they have to whose ad gets clicked on
offer. significantly less than yours!
3. When people perform a search Writing Effective Ads for
Google your tab.
Frank Travisano, president of href="http://Linkateer.com" market as specifically as you
title="http://Linkateer.com" can." In other words, if you have
target="_blank">http://Linkateer. a pet food store that offers
com, a leading Search Engine organic, all-natural pet food;
Optimization company says that advertising for "pet" or "pet
when you are writing an ad for food" is not necessarily focusing
Google, "selecting the right on your target audience. Your
keywords is critical." Since you target is consumers who are
are paying each time someone looking for all-natural, organic
clicks on your ad you don't want pet food. So your keywords need
a lot of misguided shoppers to reflect this.
visiting your site and running up
About the Author:
Chris Malta and Robin Cowie of WorldwideBrands.com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. Click Here for more FREE eBiz info from Entrepreneur Magazine Radio!
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