o a search on Google for drive tons of traffic to a site?
'search engine optimization Looking back now, that seems like
company' and you'll get such a silly waste of time. But
about 5 million results. Many of as we embarked down this unholy
the lower results won't be there path of linking networks of
next month. The competitiveness unrelated web sites together by
of the SEO industry can eat up the hundreds, did we stop to
companies in a heartbeat if they think of how similar a course we
don't stay on top of the most were taking? Perhaps some of us
effective methods. The companies did at first, but then justified
that don't survive have usually it by the fact that if search
fallen into the trap of using engines hadn't caught on yet,
unethical SEO techniques, such as well then it's full steam ahead
keyword stuffing, spamming search for this brilliant idea.
engines with repeat submissions,
doorway pages, and other suspect However, with this last Google
methods in a desperate attempt to (Feb. 2005) dubbed "Allegra",
get any edge they can over the some interesting trends are
competition. beginning to take shape regarding
linking strategies. Google has
In response to these practices, been far stricter with links
search engines are constantly showing up in a web site's
updating their algorithms in backlink check. Web sites
order to offer the most relevant participating in overused link
results possible without giving networks are suddenly not
search engine optimizers ways of experiencing the jumps in ranking
spamming their way to the top. they would have previously.
Remember the days of stuffing the PageRank values are dropping for
keyword meta tag with hundreds of sites with a lot of unrelated
high usage words in order to outgoing links. Sites that have
paid for incoming links on this method has seen its day and
unrelated sites are dropping in is on its way out.
ranking. What does all this tell
us? Well, that possibly one With that being said about
search engine has finally caught linking, what then of content?
on to the keyword stuffing of the For some time now search engines
21st century we like to call Link and optimizers alike have been
Popularity Development. saying to write your content for
the visitor, not the search
I chose to title this article SEO engine robot. That is still the
Basics because so many of us pass smartest method when it comes to
up the simple strategies for more doing business online. Although
time consuming and risky effective, a search engine
measures. Being engrossed in optimization campaign is not the
something day in and day out can be-all and end-all of promoting
cloud one's perspective and your web site and you have to
sometimes we all need a good realize that regardless of how
refresher. So let's go way back people find your web site, if
and attempt to figure out what they don't like reading what you
the purpose of the World Wide Web have to say you won't do any
was. In general, it was created business.
to offer people access to
information. Search engine The more good quality content the
optimization companies have the better. The more links that can
power to change what information direct targeted visitors to your
people all over the world see. site the better. Finding exposure
Are we doing Web users justice by through quality directory
creating false "votes" for a web listings is great. Now let's stop
site's link popularity? Of course all these foolish games we all
not. I can guarantee you that know the search engines will
eventually pick up on.
About the Author:
An expert at organic SEO, John Metzler has held executive positions in the search engine marketing industry since 2001. Read more of his search engine optimization articles at http://www.freshpromo.ca/
Read more articles by:
John Metzler
Article Source: www.iSnare.com 
