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Get The Rankings You Want
ntroduction interest of readers right now.
Include case studies and
Where do you rank on the whitepapers on your site that
World Wide Web? It’s not enough will give your visitors are
to have a website; you have to reason to always come back. Or
get ranked on the first page to even check out what’s going on in
get noticed. Otherwise, holding the news and be there first to
your position at number 28,432 on report changes that impact your
Google isn’t going to do you much industry. For example, if you
good. Check out some easy ways to sell mortgages, be the first one
improve your page rank and get to report the drop in mortgage
yourself noticed. rates. You’ll generate a lot of
traffic and increase your
Search engine optimization ranking. Remember, time is of the
essence. If you find out
Search engine optimization (SEO) something new and hot, you should
ensures that your website copy is write about before your
written and structured in a way competition does!
that improves chances that your
website will be found when Search engine spiders are looking
someone performs a search. For for sites that are periodically
example, if your company sells updated with rich content. Do not
insurance, you’d use words or offer content that isn’t useful.
phrases such as life insurance, Some people try to place content
insurance quote, insurance agent, that is rich in keywords but
or home insurance. doesn’t offer the oncoming
traffic anything beneficial. Low
Content traffic will equal lower rankings
with top search engines. The idea
Write articles that grab the behind rich content with specific
keywords is that because you keep Offer resources that will help
posting content, soon you will be your reader. For instance, if you
ranked within the search engines are an insurance agent, and you
for specific words. So, when I want to attract new clients,
post articles about the different offer a comparison chart of all
insurance rates and options, the insurance agencies in the
etc.; when an on-line visitor is area so your user can make an
searching for this info they will objective decision. At first, it
land on your site and may become seems like the insurance company
potential clients. is driving business away that
way. Not so. If you offer your
Content must be used to provide users resources that benefit
new and interesting information them, they will come back for
that your reader wants to know more when they are searching
about, offer helpful tips, or again.
solve a problem. This content
will get you link-backs which are Link it up
excellent for driving traffic.
You can also post articles Linking to other websites is a
through authentic submission great way to increase your page
sites, and that will also ranking. Linking to other
generate a lot of traffic. Many websites raises credibility in
companies publish with different the eyes of the search engines.
online magazines etc., not only Who should you link to? Provide
to prove their expertise but also links to websites that offer a
to gain more traffic linking to similar product or service as you
their sites. do, or websites that are industry
related. A spa can link to its
Offer resources beauty suppliers, for example.
Ask them if they will provide a
link to your website, and updated daily and stays fresh.
remember to offer to link to
theirs in return. You can also Live bookmarks
submit articles to directories or
credible article submission Updates happen all the time. A
websites to gain links. Good live bookmark keeps track of
articles and resources will get updates and lets you know that
you bookmarked and potentially information has changed, rather
linked to by other users. than you checking to see if
websites have made additions. By
Include a site map providing live bookmarks, you are
increasing your traffic and
Generate a site map that links to ranking because people will come
every page in your site. Search back to you sooner, and more
engines like pages that can be often.
accessed easily, so make sure
your important pages remain in RSS Feeds
the first or second level.
Create an RSS Feed. RSS or Rich
Make changes Site Syndication is a file format
used by publishers to make their
Every month or two go back and content available to others in a
update or make changes to your format that is universal. RSS is
website. If you let it become a way to publish content and
stale, the search engines will update it in real time. This
toss you out like yesterdays gives the user the opportunity
news. Update it to generate new access information through an RSS
interest. Another great way is to reader.
add a daily blog. This will
ensure that your content is Targeted headlines
example, if you are a content
A clear, targeted headline will developer, you could write a
nudge your ranking a little headline like: “Ten Quick Tips
higher. Use large text and words For Killer Copy.”
that relate to your website. For
About the Author:
Ayat Shukairy is the creative director at INVESP consulting. Ayat leads enterprise implementations to help clients increase site traffic, improve site conversion rates, optimize landing pages and establish customer loyalty.
Read more articles by: Ayat Shukairy
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