here are lots of ways to very top of the letter above the
increase your income greeting.
without having to increase
the number of visitors to your The results were fantastic, and
site. The easiest is to convert the rest, as they say, is
more of the visitors you already history. It's a no-brainer. The
get into buyers. Here are a box really stands out at the top
couple of tips to help you of the letter, and catches your
convert those shoppers into attention. Your eye just
buyers: automatically gravitates to the
headline. There are statistics
* First, add a 'Johnson Box' to claiming the addition of this one
your sales page. What is a little feature can boost sales by
Johnson Box you ask? Glad you almost 20%; which is well worth
asked . . . the effort.
Some say it's named after the
'Johnson Boxes' at train stations Just remember to put your offer,
that have offers and brochures the main benefit of your service
displayed, but most agree and or product, and the URL to visit
credit a direct sales guru named inside the box. If you have a
Frank H. Johnson who wanted to guarantee now's the time to tout
increase the conversion rate of it and if the offer expires in
his sales letters. the near future that's even
better. (This adds the ticking
He decided that instead of making clock element.)
his potential customers read
through a long sales letter * Simple changes in your headline
before making his offer, he would can produce unbelievable
highlight it in a rectangular improvements in your conversion
box, centered, and placed at the rates. Your headline is probably
the most important part of your recognize names like American
sales page. You need to hook your Express, Dove, Ford, IBM, Kodak,
visitor and make sure she knows Shell, and Sears.
what your website is about,
within the first 5 seconds. This one change could improve
your conversion numbers by over
Two of the most powerful ways of 10%. For an example of a drop
doing this are to either ask a cap, go to
question or remind them of their EarnOnYourComputer.com.
deepest worries - or better yet,
do both. Why? Because questions * Adding a post script (P.S.) is
grab their attention and beg to very compelling. Maybe it's
be answered and by reminding them because it seems more personal;
of their problems they become but the P.S. is almost as
more emotional; and buying is an important as your headline.
emotional decision. There are several things you want
to remind your reader of in the
* Drop caps continue to prove typical post script; tell them
themselves on sales pages while again about the guarantee, remind
marketers continue to overlook them of how bad things will be if
this easy improvement. Maybe they don't have your service or
that's the problem; it seems too product and show them that
simple. But testing it has shown ticking clock once more.
this simple change will increase
conversion rates. Making these simple changes to
your website or sales page should
Long before there was an online be enough to see a marked
to advertise on, many advertisers improvement in your sales
and marketers were using drop figures. As with any changes to
caps to improve sales; you'll your website - test - test -
test.
About the Author:
Joyce Filbeck runs the EarnOnYourComputer.com website. If you’d like to start a business from home or read the latest marketing news drop by.
Read more articles by:
Joyce Filbeck
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