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Four Critical Web Design Rules



W


hen creating a new            writing structure. Additionally, 
website or redesigning an     avoid long paragraphs that run    
existing site, there are      on. You should break up any long  
four critical rules which the         paragraphs.                       
designer should follow to make                                          
the site effective and functional     Color and Fonts            
- and successful.                                                       
                                      To help readability, use high     
1. Easy to Read                contrast colors between font and  
                                      background. Black text against a  
When building a website, the          white background may seem stark,  
first thing you need to be sure       but it is very readable. To make  
of is that your website is easy       a website easy on the eyes, try   
to read. When you write content,      an off-white background and a     
remember that most web site           dark gray (almost black) text     
visitors don't read every word of     color.                            
a page - in fact, they only scan                                        
pages to find what they want.         Things to avoid with content   
                                      color:
                        
Break up Your Content                                            
                                      * Avoid vibrant background colors 
Break up your pages and use           like purple or yellow. Such back  
headers between major ideas so        colors make text difficult to     
people scanning your site can         read.                             
find what they want quickly. Use      * Avoid using an image behind     
meaningful headers between each       your text.                        
paragraph or major idea - this        * Avoid using bright text colors  
helps with SEO. Headers should       on bright backgrounds.            
be created with the H1 through H4                                       
tags for SEO. Always use good        Fonts Matter               



                                      site using the latest and last    
One simple statement covers the       browser versions of IE (IE6 and   
font issue:                           IE7). To run multiple versions   
                                      of IE on the same machine,        
Simple fonts are the best; the        TredoSoft has a free installer    
more fancy the font, the harder       that will install multiple        
it is to read.                        versions of IE. It works great!  
                                                                        
Since many browsers only have the     2. Simplify Navigation     
standard font set, use standard                                         
fonts. In reality, there is no        The menus and links make up the   
"standard", but there are certain     navigation that the visitor uses  
fonts that are installed on most      to get from page to page in a     
browsers. These include Arial,        site. Always plan a site around   
Verdana, Tahoma and Times New         how people will get from page to  
Roman. Your readers will see          page. A visitor to your site     
something different than you see      should be able to get to what     
if you use other fonts.               they want within three clicks of  
                                      their mouse.                      
Standard Compliant Browser for                                       
Development
                       Multiple navigation points makes  
                                      it easy to find things. Repeat    
When developing and testing your      the top menu and at the bottom.   
site, use a Standards compliant       Also create a left or right menu. 
browser like FireFox. If you                                            
develop your site to be standards     Using links within your text to   
compliant, it will work in most       other areas on your site. You    
browsers, including MS Internet       can create links so that they are 
Explorer (IE).  It is                 good for search engine            
recommended that you test your        optimization (SEO). There are     



generally two ways to create                                            
links within your text:               At most, one or two layouts       
                                      should be used in your site       
* The wrong way: "For search          design. As a reader browses your  
engine optimization techniques,       site, they should be able to get  
click here."                   used to looking in the same place 
* The right way: "Good techniques     for your navigation, for your     
for search engine                  sub-navigation and for your       
optimization
are important to     content. That's all there is to   
use."                                 say about that.                   
                                                                        
Using link text (anchor text)         4. Lower Page Weight is        
that describes what the link is       Better
                        
about is the best way. Search                                           
engine web crawlers (programs         Page weight is the total size of  
that automatically index the          a page on your site in bytes -    
contents of websites) visit your      code, text and images. Your       
site, they "read" links. Spiders      site's page weight makes a big    
can index descriptive links into      difference to your viewers.       
a subject or keyword category.        Lighter page weight is better for 
Spiders have nothing to work with     your readers because the page     
when reading a "click here" until     will download faster. The faster  
it reaches the linked page.           a page downloads, the faster they 
                                      will get to the content.          
This is Cross Linking - use it as                                       
much as possible when it makes        What is Means to be Light  
sense to do so when writing your                                        
content.                              * No large images. (unless the    
                                      site's purpose is to showcase     
3. Consistent Design           images, art or photos)            



* Fewer images are better.            host server as you build your     
* Optimize images for the web at      site so you can test it as you    
no more than 72 dpi                   go. For pages online, you can    
* Use as small an image dimension     test the page weight to be sure   
as possible for the given design.     you are on track.                 
                                                                        
* Use a table td bgcolor              Ways to make pages lighter:    
attribute or a background-color       
                              
style attribute for solid color                                         
backgrounds.                          * Use linked style sheets         
* Make gradients horizontal or        * Use DIVs instead of TABLEs      
vertical (not diagonal) so that       where possible                    
you can use a small image "strip"     * Use simple repeating            
and repeat it.                        backgrounds for effect            
                                                                        
How "Heavy" Should a Web Page      Summary                    
be?
                                                                 
                                      Visitors to your website should   
Certain studies show that 64K is      be able to find what they are     
a good maximum webpage size. 64K      looking for within about three    
is a maximum, however it is           clicks. Making a site easy to    
still, in my opinion, really big!     read with consistent page design, 
The smaller the page, the            and easy to navigate will make it 
better. 25K is good, 15K is even      easy to find information. You     
better. There is a balance            will be on the way to building a  
between design and function. It       readable, effective, functional   
is a good idea to focus more on       and hopefully successful website  
function.                             if you follow these rules.        
                                      

                              
Try putting pages on your web         




About the Author:

Nicholas LaPolla has been a web applications developer for 11 years. He created www.AcmeWebResources.com to help others build their websites with a focus on web design, website seo / internet marketing, and working to make money online.


Read more articles by: Nicholas LaPolla

Article Source: www.iSnare.com


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