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Five Simple Design Techniques To Add Value To Your Website



B


efore you build your            your website with interesting     
website, you should             content and limit the graphics to 
research what makes a           improve load times.

           
website attractive to visitors. A     

2) Limit the banner            
website’s appeal has a lot to do      advertisements.

               
with simple website design.           

Excessive use of banner        
Creating a poorly-designed            advertisements will not only      
website can have adverse effects,     force your web pages to load      
such as repelling visitors and        slower, but too many banners ads  
damaging your online credibility.     will irritate and annoy your      
Follow these five do's and don'ts     visitors rather than entertain    
to ensure you design a website        them. Many experienced webmasters 
that emulates good usability from     will tell you the days of         
a visitor's perspective.              successful banner advertising are 
1) Splash pages add little or no      in the past. Most web surfers     
value – so get rid of them.

       have learned to tune out such     

What's a splash page? It's the     annoying banner ads. You can      
first page you see when you           probably get away with having one 
arrive at a website. The bad ones     or two banners per page that      
say something like "Welcome!" and     match the context of your web     
then have you wait a few minutes      pages, but overdoing it will only 
while audio or video loads. Your      make you look like an             
website visitors have short           amateur.

                      
attention spans. Your site is         

3) Design a simple and easy to 
competing with millions of            understand navigation menu.

   
others. Making your visitors wait     

I’m sure you have recently     
will make them hit their              visited a website that left you   
browser’s back button and go          bewildered and frustrated because 
elsewhere. You should design the      you couldn’t navigate yourself    
first page, the "Home" page, of       around and couldn’t find specific 



information. Did you revisit this     free readability tester at        
website? Most likely not, because     www.ReadabilityFormulas.com to    
the experience was too                determine if your visitors can    
frustrating. Learn from your own      read and understand your          
experience and make sure you plan     content.

                      
your site's navigation menu so it     

5) Get rid of that annoying    
is logical and easy to                music.

                        
understand. It's a good idea to       

You don't have cheesy "tunes"  
test it on a few friends to see       playing in the background on your 
if they can find what they're         website, do you? If so, get rid   
looking for without help from         of them. It won't do you any      
you. If they can't, you need to       favors; you'll just come across   
improve it.

                       as an amateur who wants to annoy  

4) Pick your website color         his visitors. That's not to say   
schemes wisely.

                   audio and video don’t have a      

If you give your visitors a        place on a successful website.    
headache when they're at your         The increasing use of broadband   
site they'll a) leave quickly;        makes it acceptable to integrate  
and b) not come back. One of the      informative and entertaining      
best ways to achieve these            audio and video into web pages    
undesirable results is to use a       that target your audience’s       
color scheme that even a              interests. Just make sure you     
colorblind person finds               allow your visitors to turn off   
irritating. Pay particular            audio and video or to adjust the  
attention to text. Make sure the      volume.

                       
size of your text is readable and     

It's tempting to jump right in 
it stands out clearly from its        and start building your website   
background. Sticking with normal      without much planning, but it is  
black text on a white background      more sensible to spend time       
achieves the best results. Use a      working things out on paper       



first. Planning your website           google_ad_height = 90;      
design ahead of time will save                                          
you time in the long run because       google_ad_format =          
you will minimize your                "728x90_as";                      
mistakes.

                                                           
                                       google_ad_type = "text";    
border-color: #FFFFFF;                                                  
background-color: #F5F7FB;             google_color_border =       
border-left: #BAC9FF 1px solid;       "F5F7FB";                         
border-right: #BAC9FF 1px solid;                                        
margin-top: 5px; margin-bottom:        google_color_bg = "F5F7FB"; 
10px;" valign="top"                                                     
align="center">                        google_color_link =         
                                      "0000FF";                         
type="text/javascript">              
"http://www.isnare.com/adsense-al                                       
t-728x90.php";                                                               type="text/javascript"            
google_ad_width = 728;                                            
                                                                  



src="http://pagead2.googlesyndica     
                      
tion.com/pagead/show_ads.js">                                           
                                          
                                                         
                                      
              




About the Author:

Launch a freelance career today! Download Melissa's free e-book, Creative Freelancing, at www.WritingCareer.com or visit her blog at creativefreelancing.blogspot.com/

Article Tags: design, visitors, website



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