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Facts You Never New About Yahoo Google Ask Jeeves And Alltheweb
lmost 85% of all knowledge marketing tactics include word of
obtained online starts with mouth and traditional direct mail
somebody doing research on advertising.
one or more search engines.
Weather it be a product or a Search engine marketing is
service, search engines are the tiered, meaning one may promote a
most likely tool people are using website on the search engines at
to find what they want. You would various levels of visibility.
benefit greatly to gain an Each level offers a distinctly
understanding of how search different service than the next.
engines can help grow your At the most basic level of
business. marketing is search engine
listing which is simply
Search engines have two basic registration in any given search
styles - portal and search box database. This doesn’t guarantee
focused. In either search style, or solidify ranking in the top
results depend on inclusion results, but does obtain
within the engine’s extensive consideration. The next level is
database, some using human called search engine
editing and others fully optimization, or improving a
automated, some requiring paid website’s ability to gain top
inclusion and others free. Search rankings in SERP’s.
results listings are called
SERP’s or search engine result To rank relevantly within search
pages. engine results, websites must be
considered relevant for a
Studies have shown that search particular search algorithm for
engines and links are the most that particular keyword or
effective way to reach web users. phrase. This is a dynamic and
While other successful internet growing strategy based on various
tactics aimed to use search Studies also indicate search
algorithms to the marketer’s best engines and links are the most
advantage. Currently, websites effective method to reach users.
rank highest when each page is According to GVU users survey, 85
optimized separately. Metatags percent of all new visitors
are thus developed with currently arrive from search
appropriate content. engines. Other strong marketing
venues include word of mouth and
There are countless search print direct mail advertising.
engines driving traffic to
websites. Most of these are Traffic Facts
small, targeted and growing,
while others have large, broad The following shows the average
and loyal audiences. Just a few reach. For instance, if you
search engines control the sampled a million Internet users,
majority of queries on the average reach states how many
Internet. These leaders include: visit each of the follow (Metrics
Yahoo, Google, Ask Jeeves, and as of February 2005.)
AllTheWeb.
Yahoo301,800 reach per million
Other search sites compile Internet users
results from multiple search Google170,650 reach per million
engines into all-encompassing Internet users
SERP’s. Finally, a one-of-a-kind Ask Jeeves6,905 reach per million
undertaking, the Open Directory Internet users
Project or DMOZ is a AllTheWeb1,070 reach per million
non-commercial directory focused Internet users
on human-editing and free Dogpile1,485 reach per million
inclusion. Internet users
DMOZ1,880 reach per million
Internet users important as drinking milk.
Today Yahoo is the top ranked, Ask Jeeves Inc. was founded in
highly trafficked website on the 1996 and is now a publicly traded
Internet. Word of mouth grew into company with headquarters in
what is now a publicly traded California. Its syndicates search
company. Yahoo listing is as technology and advertising units
important as that in the phone to a affiliate partner network
book. including Excite, http://Ask.com,
Teoma, Ask Jeeves Kids,
Google.com open in a garage in MyWebSearch, MySearch, MyWay,
September 1998 in Menlo Park, MaxOnline, iwon.
California. Google handled more
than 100 million search queries a Ask Jeeves began as a
day by the end of 2000. human-edited listing but has
since abandoned this for
In February 2002, Google launched algorithmic search results. Smart
Ad Words, a self-serve cost per Search allows users to search
click advertising model. In keywords such as celebrity names
December 2002, Google launched and receive an instant biography
Froogle, a free product search and photograph above results.
service. 2004 brings Local Search Binocular icons next to certain
and Gmail, as well as a public results allow quick web page
offering under the ticker GOOG. previews.
No longer a garage business, A Overture Services business,
Google reaches an average of AlltheWeb’s index (provided by
148,800 million users each day. Yahoo) includes billions of web
Being included in the next pages, as well as tens of
Googlebot Internet crawls is as millions of PDF and MS Word
files. AlltheWeb offers The information provided here
specialized search tools for the should give you a good insight
major browsers and advanced into understanding how the major
search features, supporting search engines got their start.
searches in 36 different Market your website to these top
languages, news, images, audio, search engines and improve
video and multimedia files. traffic to your online business.
AlltheWeb is powered by FAST and Don’t give up! If at first you
considered by some as a likely don’t succeed, TRY, TRY, AGAIN!
candidate to exceed Google’s There is a lot to learn when
success. The search engine’s starting a online business. Give
strongest asset is fresh yourself a break and don’t set
information, re-indexing sites unrealistic goals. Contrary to
and removing broken links every popular beliefs, having a
7-11 days. AllTheWeb is also know successful, profit making, online
for its SafeSearch filtering business doesn’t happen
option that removes offensive overnight.
content from SERP’s.
About the Author:
Shirley Kelly is a full-time internet marketer who has written over 200 articles in print and published 5 ebooks. To read her latest book, "The Newbies Guide To Internet Marketing" visit her at http://www.websitemarketing2.com
Read more articles by: ShirleyA Kelly
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