he primary purpose of an
electronic magazine (ezine) If the answer is simply because
is to market a product or it’s a marketing tool and you
service. want to give it a whirl you may
want to rethink your answer.
OK, there, I’ve said it.
Developing an ezine can be
If you are an Internet labor-intensive correlate with a
‘publisher’ you want people to distinct objective. You need to
come to your site to see what you know what the intent of the ezine
have or to fund the process by will be before you can really get
visiting advertisers. things rolling.
If you are an online ‘business’ If you can develop a meaningful
you want to develop a plan for your ezine you will
comprehensive opt-in ezine that likely find it better received
presents compelling information among your opt-in list.
that in turn results in sales
from an ‘informed’ customer base. Business owners can often wrongly
assume that they should develop
When an ezine publisher pushes an ezine for marketing purposes
too hard or adopts practices that and just send whatever
are less than reputable the information strikes them at any
result is a reputation of being a given moment. If that is your
spammer. approach you will likely find
customers that opt-in will
One of the first questions any opt-out rather quickly.
online business should ask
themselves is “Why should I Because you understand the value
develop a company ezine?” of time it is equally important
to respect the value of the time perspective your children will
your client-base may spend with not be in school as long as it
your ezine. The more planning and takes motivated customers to
point to the ezine the better it collectively read your material.
will be received.
If your customers are going to
Look at it this way, if you have spend that much time reading your
1,000 motivated customers on a ezine you can do no less than
list that has 5,000 and each make sure it is worth reading.
person spends five minutes Develop your own material, but
reading the material you send, don’t be afraid to use material
the accumulated time your from other experts. This
customers spend with your ezine information can be obtained
is just over 83 hours or about 3 through your vendors and can also
½ (24 hour) days. If you send a be obtained through the use of
weekly ezine you will likely find free-to-use articles available on
your customers spending nearly multiple websites.
half of the year reading your
material. To put that in
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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