he statistics you receive email box without being subjected
on your email marketing to the junk or spam file.
campaigns can be a bit
deceiving. The numbers of Because spam has been so
delivered emails may seem high, prevalent it has taken a
but you have to remember that significant amount of work to
some email accounts may view a keep email relevant while making
bulk fed email as spam and send it more difficult for spammers to
it to a file that is never make email their playground. This
visited by the email account interim period has caused many
holder and is ultimately and recipients to become frustrated
automatically discarded without with email, but the persistent
the customer even being aware it work of many has helped to
arrived. The good news is many reclaim this effective
email service providers and email communication tool.
marketers are working together to
increase email deliverability. Consider the following from
Currently the figure for Epsilon Interactive…
non-deliverable emails stands at
just over 20%. 1. Too many marketers continue to
miss out on deliverability "easy
Your client can help improve that wins." The number of marketers
figure if they automatically encouraging consumers to add them
whitelist or approve your email to their address books, which
for acceptance by their email provides marketers with benefits
system. Individual Internet commensurate to Enhanced
Service Providers (ISPs) can also Whitelisting, remained unchanged
be contacted and, by following between 2005 and 2006 (43 percent
their procedures, you may find vs. 42 percent).
your emails going to the right
2. Relevance rises. The majority percent indicated they would
of consumers (60 percent, up from purchase offline based on the
57 percent last year) agreed that email they received.
the email communications they
receive from companies they do Epsilon also indicated consumers
business with are more are more adept at recognizing
targeted/relevant than the false positives and are much more
communications they received from aware on online safety and
those same companies last year. spyware issues.
3. Email’s impact on purchasing It would appear that legitimate
is felt across channels. email marketers as well as the
Consumers who receive legitimate email recipient are willing to
email offers are more likely to work together to find the best
act on them, with 47 percent of solution in sending and receiving
respondents saying they would emails that are welcome and
make a purchase online after informative.
opening a relevant email and 65
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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