n 2006 businesses spent such as Pay Per Click (PPC)
nearly $400 million on advertising or banner
email marketing. This advertising.
figure is staggering, yet it
proves just how important online Email lists that are organically
businesses believe email grown typically hold the greatest
marketing to be. ROI, but some online businesses
have found a modicum of success
Most marketing experts would using rented or purchased lists,
likely rank Search Engine but there is always a price.
Optimization (SEO) strategies as
the number one marketing The reason many businesses look
mechanism for online businesses. for lists that have already been
However, it is email marketing compiled by third parities is
that comes in second. The reason because they can begin to market
this marketing technique is so immediately. The problem many
highly touted is because it encounter with this strategy is
doesn’t wait for business to that many of those on the email
trickle in. Email marketing takes list may not be very happy with
your message directly to the their private information being
people providing a sense of made available to the highest
immediacy and purpose. bidder. Recipients may also be
hostile to any overtures from
SEO strategies are essential for unknown companies.
the long term viability of your
marketing strategy, but for the You will discover that the best
most significant return on response you receive will be a
investment (ROI) email marketing direct result of interacting with
has consistently held an edge existing, satisfied customers.
over other marketing strategies They are the ones who already
have an affinity for your product
and do not tend to view your The value of email marketing is
emails as unwanted material or well noted and it can be tempting
spam. to take shortcuts from which to
glean potential customers. In the
The propagation of spam has made end you may be gambling with your
email marketing a bit more of a potential to send email to
challenge for online businesses, customers in the future if
which has placed a greater hostile recipients view your
emphasis on trust, worthwhile company email as spam.
correspondence and value for the
existing customer.
Another reason purchased or type="text/javascript">
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About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
